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[edited by: tedster at 6:51 pm (utc) on Dec 1, 2010]
Do you really believe that it is possible to generate an entire website with the API full of duplicate content from Amazon and outrank Amazon? I have yet to see a website that is doing this.
But we're here to talk about the SERPs, not the government. I wonder if anyone has seen any unintended fallout from the algo change that just rolled out last night [googleblog.blogspot.com].
That's probably because unlike Amazon's team, the Home Depot and Lowes teams haven't really gone for it this Christmas. That's not Google's fault, it's the fault of the webmasters in those companies.
I just received a call from them asking if we wanted to go in their market place. From January they are changing their TOS to require market place member to list a minimum of 400 products. They also said that they are googles biggest spender and plan to have 1 to 3 spots of organic and/or adwords results above the fold (do we still say that) on page 1.
These are the ghost clicks we all see.
How the heck does THAT happen?
How many of the three keywords are actually in the page title? also is there any natural 2-word semantic grouping for those keywords?
"who" searches for an item and clicks on your URL is important
Given everything Google has recently revealed about the way they use the web's social graph, it lines up perfectly.