< continued from [webmasterworld.com...] >
I know tedsters has stressed this but what we see ourselves in the SERPS doesn't always help. We are getting pummeled by traffic on one keyword that is relevant. I can't find it and neither can any friends buts it's converting at a great rate. When I perform that search i get no results. Oh the games....
I'd say 20% is a close number compared to two weeks ago. Google traffic is off 35% over these days last year. Yet business is strong, and the bounce rate is low.
The shopping SERPS are impacting more this year because exact matches are turned down. Theres s bunch of products that we were 1-3 on last year where we are gone and so is everyone else, replaced by unrelated stuff...think:
Product whiplash from Appalachian co
Man falls from tree in appalachians suffering whiplash
Walking the Appalachian trail
Blah bla x 7
The exact match of the product name yields no results in holiday search 2011.
I was laughing tonight when I saw a site on amazon that sells helmets also is selling tools. They rank near the top on many items in google. They have no ratings and appear to just dump feeds. #1 in google, ahead of the manufacturer and a world renowned climbers site. That's the lunacy in all this, amazon isn't an authority on rock climbing helmets, crucial memory, or even sweat socks sold by 3rd parties.
This is as bad as the earlier wiki is 1st which was adjusted out. An unknown third party selling on amazon using content that's identical on 5k websites prior...doesn't make amazon the expert.
Im betting a lot of lost traffic went to amazon. They were up 25% yesterday, a lot of us were down 25%. Thanks google im sure amazon needed that boost.
[edited by: tedster at 6:51 pm (utc) on Dec 1, 2010]