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Estimated loss in sales approx: $2500.
Traffic up, sales up, referrals different.
Specifically, we're getting more traffic (that's converting well) to fewer pages. It would be wrong to say it's a shift FROM longtail, because the gained traffic is itself longtail.
[edited by: tedster at 8:10 pm (utc) on Jun 8, 2010]
...google now declaring victory in rolling out caffeine...