Google Search Share Gains Have flatlined

[drall]

"Google just lost one of its three major growth engines"

"Google still has yet to find another major product to pick up growth where the search business leaves off"

[businessinsider.com...]

Could be the reasoning behind some of the heavy handed changes that have been reported the last few months.

...in the biggest and most important market on earth (responsible for almost half of Google's revenue), Google's share gains have flatlined.

A year ago, Google had 65% of the US search market. Last month, Google had 64.4% of the US search market. This after an amazing decade in which Google gained about a point of share per month.

Most Google bulls expected Google to eventually own considerably more than 65% share of the US search market. As Google's competitors collapsed, it seemed Google would eventually be able to gain the 80%-90% share that Google has in many other countries worldwide. Based on Google's flatlining in the past year, however, this incremental 15-25 point market share gain now seems like wishful thinking.

[moTi]

please guys, you should really know it better. yahoo has started to deliberately inflate their number of searches on a big scale. that's the whole story here. don't believe stats apart from your own.

[StoutFiles]

People do not care about privacy.

Actually, they do. [cnn.com...]

It's just that's Facebook is so much a part of certain people's lives that they accept it, but I don't think anyone is particularly excited about their info being published everywhere.

When(not if, when) the allure of Facebook dies down people will move to something else. It won't happen today, or tomorrow, or this year, but it'll happen someday. That's just how the internet works, no one stays on top forever.

[lexipixel]

Actually, they do. (cnn.com...)

Ok, I'll correct myself, instead of saying "people do not care", I'll say "-0.001% care enough to do anything".

Caring, and caring enough to do anything are two different animals.

[potentialgeek]

I think most people don't change search engines nowadays. People have by settled with the SE they like. Don't expect the numbers to change much.

Besides, I haven't seen Google advertising in a big way. Bing has done more advertising but I don't know if it's helped much.

Nobody has really given any compelling reasons to switch SEs.

[graeme_p]

Bing has done more advertising but I don't know if it's helped much.

It did result in my sister phoning me up and asking if what "bling" was and whether it was really better than Google.