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I have noticed a big increase in my Blog Traffic, but my keyword traffic is down. I am going to assume that Caffeine has not hit all data servers yet ? I would assume this because my contacts in Chicago, Iowa all say my keyword rankings are -30. My assoicates on the west coast say I am on the first page. Here in Texas I am on the first page. The wierd thing is my traffic is not really down. hmmmmmm
[edited by: tedster at 5:47 pm (utc) on Feb. 1, 2010]
A Google spokesperson tells Search Engine Land that Caffeine is still live at only one data center, and says “we expect to roll it out to all data centers over the coming months.”
That’s a far different story than before. In early November, Google’s Matt Cutts wrote a blog post saying that “the full Caffeine roll out will happen after the holidays.” It’s now two months since the holidays, and Google is talking about Caffeine’s launch in months, not days or even weeks.
“We run lots of tests with this big a change to our infrastructure,” the Google spokesperson says. “We want the new system to meet or exceed the abilities of our current system, and it can take time to ensure that everything looks good.”
[edited by: tedster at 7:02 pm (utc) on Feb 25, 2010]
[edit reason] added the link [/edit]
"The data center remains the same," Google tells us, "but different IP addresses can map to different data centers at different times due to how Google manages its traffic."
[edited by: WW_Watcher at 9:20 pm (utc) on Feb 25, 2010]
...The ip address shown that DNS, or a direct ip query resolves to, is probably a load balancer, explaining why the results can change from one query to the next in a matter of seconds on a single ip address. There might be 100s of boxes behind that load balancer, with different boxes responding each time. One box with one dataset, and the next with a different dataset, or algo.
Try to picture in your mind rooms full of boxes, located in different locations thruout the world. Thru the smoke and mirrors of DNS & Load balancers, a person in texas is routed to the closest room, then the load balancer for the room of boxes selects the least busy box in the room to give the response. The next query still goes to the same ip address of the load balancer, but a different box is selected to give a response, and has a different dataset, or algo (because the datacenter is in the process of updating each of the boxes in the room), and gives a different set of results....
Something has changed. My traffic is about 25% higher today than other days and notice better keywords.
If you search on [www2.sandbox.google.com...] you can get a preview of how the search results will change over the next few weeks and months.
You can draw no conclusions from WMT data, or site: or even regular SERP query counts. It is all unreliable FUD. It is all meaningless. And these have always been like this. It is not broken, it is deliberate FUD designed to distract us. There is a difference between broken and FUD. These aspects of Google are not broken - they are working perfectly, exactly like google wants.