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Google Updates and SERP Changes - January 2010

     
1:07 am on Jan 3, 2010 (gmt 0)

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< continued from [webmasterworld.com...] and [webmasterworld.com...] >

the SERPs were different in the past few days for sure.
changed mid day today.

3:43 am on Jan 6, 2010 (gmt 0)

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Google Caffeine data center is showing 1 set of results now (Caffeine Results) instead of two different sets for me.
5:05 am on Jan 6, 2010 (gmt 0)

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I have no idea whats going on anymore. Is it just me or am I missing something?

All holidays are over by now right? Shouldn't caffeine be out by now, noticeable and stable?

5:10 am on Jan 6, 2010 (gmt 0)

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Shouldn't caffeine be out by now, noticeable and stable

Alot of people are under the impression that there should be something to notice. And perhaps there will / would be.

However, Matt Cutts at Pubcon did of course mention that since this is a change under the hood, he didn't expect much change in the way the regular user would see the SERPs.

6:03 am on Jan 6, 2010 (gmt 0)

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However, Matt Cutts at Pubcon did of course mention that since this is a change under the hood, he didn't expect much change in the way the regular user would see the SERPs.

Yeah, but if they changed the algo we should feel it. The average user will not care or wonder about if CNN is #1 for news and NBC #2 or viceversa.

8:32 am on Jan 6, 2010 (gmt 0)

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Yeah, but if they changed the algo we should feel it....

Before any algo changes, which I anticipate that Caffeine will eventually facilitate, Google first needs to change over to the new infrastructure in as seamless a manner as possible.

They wouldn't have a firm grip on the algo going forward if an infrastructure change by itself resulted in an algo change now.

8:47 am on Jan 6, 2010 (gmt 0)

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Robert,
we're all speculating but if I recall it correctly there were differences in caffeine results, so some changes must be built in it already
10:02 am on Jan 6, 2010 (gmt 0)

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This kind of thread really does my head in. All I can say is that I've seen about a 20 percent increase in traffic since New Years Day, and an equal increase in the quality of traffic, to my main website.
10:08 am on Jan 6, 2010 (gmt 0)

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"This kind of thread really does my head in"

I agree. It's surprising how little is known by the actual people who make their livings from this information.

10:29 am on Jan 6, 2010 (gmt 0)

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We are all anxious that's all :). Lively-hoods are at stake
10:55 am on Jan 6, 2010 (gmt 0)

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All I can say is that I've seen about a 20 percent increase in traffic since New Years Day, and an equal increase in the quality of traffic

Traffic up a bit, conversions up a lot. Hard to differentiate from seasonal bump in a statistically significant way, but impression is definately positive.
12:34 pm on Jan 6, 2010 (gmt 0)

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My impression is that Caffeine probably doesn't include any changes in the algo. But the rankings could still change anyway, because more data could be included in the calculations.
12:43 pm on Jan 6, 2010 (gmt 0)

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It's always possible that this whole exercise has been for publicity. Niave I know, but I have the sense that this is the beginning of Google playing hardball and reclaiming its place in the foodchain.
12:45 pm on Jan 6, 2010 (gmt 0)

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Google Caffeine data center is showing 1 set of results now (Caffeine Results) instead of two different sets for me.

Maybe now that Google Caffeine is showing 1 set of results now (Caffeine Results), the Caffeine results will be put onto other datacenters.

3:55 pm on Jan 6, 2010 (gmt 0)

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Is Caffeine live now?

The spammy (article) sites have left #1-#3 spots, page 1 and the serps seem to be back to normal as of 8am PST.

3:58 pm on Jan 6, 2010 (gmt 0)

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I guess we are all just venting here. Like walkman said "Lively-hoods are at stake ". I also agree with walkman when he says "There were huge differences in caffeine" so the average users will not notice but we all surely will. This is what we are waiting for and I still can't sleep well at night until I know caffeine is finally implemented...
5:30 pm on Jan 6, 2010 (gmt 0)

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Is Caffeine on this server: [66.102.7.104...]

That's the only data center that is showing normal results. Everything else is spam filled. (article submission sites/sites with questionable link patterns)

5:33 pm on Jan 6, 2010 (gmt 0)

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Google Caffeine data center is showing 1 set of results now (Caffeine Results) instead of two different sets for me.

I looked at Google Caffeine and now it is showing one set of data but it seems to be the same one that is in the regular Google, not Caffeine Results.

10:33 pm on Jan 6, 2010 (gmt 0)

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Yeah, but if they changed the algo we should feel it

How do we know this conclusively?

How do we know that there will be results that are different in some way?

How do we know, after this long, that results that people see and claim are 'Caffeine' results are in fact those results.

Even when the original ip was given by Matt as a reference, the rankings there were in flux, as they should be on a dynamic system. It only stands to reason that this would still be the case, and if so, would make it very difficult for anyone to decisively say 'I seen Caffeine on DC x,y or z'

11:20 pm on Jan 6, 2010 (gmt 0)

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I tried the IP's, and changed it to [209.85.225.103...] where MY PRODUCT NAME is the title of one of my pages. It comes in at #3 in the results, but Google has the result as My Product Name Home Page Links. I don't know where the "home page links" came from.

If I search using the regular datacenters, my page comes in at #8.

12:02 am on Jan 7, 2010 (gmt 0)

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From what I see, 209.85.225.103 is now only showing one set of results.
For the last several weeks I have been watching that data center produce two discrete results for a specific two word search term. I must have done it 100 times. One set of results matched what I saw in regular Google, another was slightly different.

Now 209.85.225.103 only shows the "slightly different" (presumably Caffeine results) and this set of results has remained fairly consistent for weeks now.

These results they are still different from what I see in regular Google. So from my perspective, I would presume 209.85.225.103 is Caffeinated and still different from what I see in regular Google.

12:22 am on Jan 7, 2010 (gmt 0)

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I agree with what you are saying.

I think what we have to look for now is when we see the Caffeinated results from that datacenter in the other Google's.

1:17 am on Jan 7, 2010 (gmt 0)

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Bunch of people on DP just started reporting that they are seeing Caffeine live. I'm not seeing it and DP is less than reliable but...
1:28 am on Jan 7, 2010 (gmt 0)

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It would be nice if they posted some Google IP addresses that it is appearing live on so we can check.
1:31 am on Jan 7, 2010 (gmt 0)

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DP, don't believe the people there, full of noobs.
3:00 am on Jan 7, 2010 (gmt 0)

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OK looks like DP may be on to something for once. I'm getting the same exact results for the two data centers below as 209.85.225.103.

74.125.95.132
66.102.7.18

This one seems to be jumping around but mostly Caffeine: 64.233.163.19

[edited by: imbckagn at 3:42 am (utc) on Jan. 7, 2010]

3:16 am on Jan 7, 2010 (gmt 0)

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Thanks for posting these Google IPs.

I am seeing Caffeine results on them.

3:25 am on Jan 7, 2010 (gmt 0)

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Same here - they match what I was seeing on 209.85.225.103
3:57 am on Jan 7, 2010 (gmt 0)

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Are these IPs in normal google.com rotation? Does anyone know?
4:37 am on Jan 7, 2010 (gmt 0)

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Same here - they totally match:

209.85.225.103
74.125.95.132
66.102.7.18

Anyone else?

5:45 am on Jan 7, 2010 (gmt 0)

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Yes, I've been seeing the Caffeine results all day now on google.com, IP 74.125.19.106.

Was hoping they would fix it before rolling out. Is about the same for 2 niches I watch, but total crap for one niche. Nothing but article sites and user profiles in top 10 for a competitive keyword.

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