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Update Allegra - Google Update 2-2-2005

         

illusionist

1:34 pm on Feb 2, 2005 (gmt 0)

10+ Year Member



My site which came back on december 26 update, seems to have disappeared again on this data center [216.239.53.99...] . Its notwhere to be found even in allinanchor, allintitle etc? I see majot change on that data center, is this a new update?

minnapple

7:59 am on Feb 7, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have worked with numerous sites over the last 6 years.
I collect alot of data, because thats what I do for whatever reason. Because of this I have site history on over 100 sites.

Looking at 40 of these sites, here is my input on Allegra.

1. Old onsite optimization has regained weight.

2. Many filters have eased off significantly, trapping less sites in purgatory. This is true in the case of both old and new sites.

3. The need to have anchor text to break filters, has been greatly minimized.

4. Inbound links are being treated differently.

Questions rolling around in my head regarding inbounds.

A. Is google considering accumulative linkage?
Not only current inbounds, but linkage over a period of time.

A link gone, still carries weight?
I have sites that currenly have next to zero inbounds that rank well on terms that they haven't for a least a year.
Or is due to old fashioned on page optimization?

B. Are the benefits to inbound links, traveling farther throughout a site?

Not to long ago one heavy PR link to a homepage could raise a site overall. Are we back to this with a twist?

Of the 40 sites all but one are ecoms sites and the age of these sites range from 6 years to 5 months.

24 sites gained significantly in this update.
8 of the above sites were released from purgatory.

12 sites held steady. No significant changes.

4 sites plunged. No tricky stuff related to these, not much different compared to the others, they just went MIA

[edited by: minnapple at 8:09 am (utc) on Feb. 7, 2005]

robster124

8:07 am on Feb 7, 2005 (gmt 0)

10+ Year Member



The site I previously mentioned that had been doing well but had now apparently been sandboxed on the new google.com SERPs is back in its normal places on 216... DC SERPs.

Hope they use them!

wanderingmind

9:16 am on Feb 7, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This update has not settled down. Even after 3 days of ups and downs. In these three days, I have seen my site moving up, moving down, holding steady - and dancing across different datacenters like an LED graphic equalizer. Waiting for the music to stop...

Imaster

9:31 am on Feb 7, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Walkman - I still do good at these DCs:
64.233.171.99
64.233.171.104
64.233.171.105
64.233.171.147 "

The only thing I noticed on these datacenters is that my sandboxed sites which are currently out at www.google.com are still sandboxed on those datacenters.

AlexK

10:00 am on Feb 7, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Warning: WIM (woe is me) post follows:

Unique visitors on 3 Feb were 63% down on the previous day's numbers. 78% of this drop was due to Google referral losses. Curiously:

    Google referrals have continued to slip, and is currently at it's lowest point ever
    In the week prior to 3 Feb this share rose to it's highest point ever (55% of all visitors).

Has history ever seen the sort of commercial situation that site-owners like ourselves face now? In such mass numbers? Certainly not a scenario for the faint-hearted, eh? It does remind me of the dangers of monopolies, and of the value of diversification. This was, after all, the problem with the Soviet monopolisation of Russia.

Macro

10:03 am on Feb 7, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>We'll know what has happened when the dust settles.

Or not. :)

Google is playing with you guys. There are vastly different opinions here about what's going on, what factors now count, and what don't. They've created hype, disappointment, elation, speculation, calculation and conspiracy theories. The one they're probably chuckling about most though is the "confusion". It must always please Google when SEOs are confused. :)

You guys could get smarter than exchanging Woe Is Me posts and get down to some serious analysis and everyone could cooperate to share here actual results you are noticing. But, even that may be to no avail.

Google could be in a flux, yes. But, they could also be trying different algos on different keywords/markets. They could be doing A/B testing. In fact, that may be a continuous process from here on. Because results used to "settle" in the past is not enough reason for them to "settle" now. They may never do.

That's why, if you are relying too much on Google traffic, you have to diversify. Now. Those of you who have benefiited from Allegra need be most afraid. You're more likely to be complacent and therefore more likely to get burned.

elmarpanzenberger

10:23 am on Feb 7, 2005 (gmt 0)

10+ Year Member



Good point Macro,

think even about all those Adwords users. Half of them might run out of their budget - if G changes the algo twice or three times a year, they might find more custormers, at least new ones (with a fresh budget).

Changing the algo must not necessary have to do with SERPS improvement, but might have to do with business ...

rankin_gav

10:34 am on Feb 7, 2005 (gmt 0)

10+ Year Member



Macro - I agree "you shouldn't have all you eggs in one basket" to borrow a well worn cliche, but there is no denying even though other search engines produce traffic there is no denying google seems to bring 90% of the customers. I find google adwords to be money down the drain eating most of your profit and other forms of advertising too expensive, so I have to reply on the search engines.

We've all been through this before and found a solutions it happened last year and it will no doubt happen again.

I see it as a challenge, google has thrown down the guantlet and we should pick it up.

ncgimaker

10:35 am on Feb 7, 2005 (gmt 0)

10+ Year Member



Well we have 7 hits from Google over the weekend down from 3000-5000. Yahoo is good and steady and on topic, msn search hits are rising.

Searches on our products and we don't show up on any of them. Search on our name, and we get mostly link pages to us. This is a 2.5 year old site, large number >3000 pages, diverse phrases but one group of products, different structures within the pages, all hand written, and all our pages still seems to be indexed and can be pulled up on a site search.

I think they have a new spam penalty system and its making a lot of false positives, the searches on major key phrases are a little cleaner of spam than normal.

The filter must be site wide, its affecting all of our pages. I don't think its an inbound link filter, our inbound links are real and solid and with a wide range of many different sites. (We've avoided link exchanging with link farms), DMOZ & Yahoo links.

I think its false positives in that spam filter flagging our site, because theres nothing particularly spammy about our site. Too many links off the front page, a language redirect perhaps? Who knows what triggers it.

In a search with 10000+ good results, it doesn't matter if they get 3000 false spam positives because there are still plenty of other good sites to fill the result with. It causes more problems in obscure product searches where there are only one or two suppliers.
Sure its bad if its your site in the 3000.

Dynamoo

10:37 am on Feb 7, 2005 (gmt 0)

10+ Year Member



"National" Googles (.co.uk) etc seem to be pumping out very different results still.

I'm not convinced that *old* sites are going into the sandbox. If you have an established site, then just forget about the sandbox.

I think this is just a normal update gone wrong - there are a lot of sites just not indexed properly, and those are impacting on the results. I think the duplicate content filter is over-agressive too though, but basically these seems to be a too-early rollout of the SERPs based on incomplete data.

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