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AOL to Drop Google and Sign with MSN

     
3:35 pm on Dec 6, 2005 (gmt 0)

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According to a Wall Street Journal Article, AOL will announce a new pact with MSN to replace Google Search and Advertising solutions with with MSN Search and Advertising solutions on AOL RSN (real soon now).

also reuters is repeating [today.reuters.com] the story:

NEW YORK (Reuters) - Time Warner Inc is closing in on a deal with Microsoft Corp. to team up on an online advertising service to compete with Google Inc, the Wall Street Journal reported on Tuesday, citing people familiar with the talks. The paper said the two companies were now focusing on a deal that would combine their advertising-related assets, with little or no money changing hands. It said they expected to reach an agreement before the end of the year, but that it was still possible that Time Warner's America Online unit could strike a deal with competitor Google instead. Time Warner has been holding talks with both Microsoft and Google over AOL, sources familiar with the situation have told Reuters and other media.

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1:57 pm on Dec 7, 2005 (gmt 0)

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since Google start hating webmasters and start those fiasco updates we ,yes we ,we made google a search engine popular to the mass ,with time google became arrogant and killed our sites with various fiasco updates.Google guys >>>I have a life to live ,just only one life and I promest to God I will fight you until I am dead ,you have destroyed my life,I will fight you with all my guts until I dye.I hate you.ZIKOS
4:58 pm on Dec 7, 2005 (gmt 0)

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I think the fiasco updates were less and issue of Google and more an issue of new sites competing with old.

It's going to be the same problem with MSN, though the risk will be a bit more diversified if you have all your traffic tied up in one site.

I think the big advantage to MSN getting AOL will be for adwords customers and min bids / better conversion functionality / better fraud click testing.

7:45 pm on Dec 7, 2005 (gmt 0)

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Bad move for AOL as it's just another reason for people to dump their service and go direct with their phone or cable company.

You have to ask yourself why people use AOL when it requies a download, requires updates, I think is more expensive than a lot of other dialup services, etc. I doubt it's for the web search provider (which can be circumvented when you're connected, anyway, by clicking on the little blue "e" on the taskbar or desktop). Ever used AOL?

9:05 pm on Dec 7, 2005 (gmt 0)

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I do not think that any of the AOL users will jump ship because of the shift in search. Anyone who does is giving more credit to the AOL users than they deserve.

IMHO AOL Users will not even notice the difference, as they are not very internet savvy, and continue to use AOL out of habit, and not knowing any other way to get to the internet.

Back to watching
WW_Watcher

9:11 pm on Dec 7, 2005 (gmt 0)

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IMHO AOL Users will not even notice the difference, as they are not very internet savvy, and continue to use AOL out of habit, and not knowing any other way to get to the internet.

I wouldn't say all that. I would say it has a lot more to do with habit than ignorance. My father finally got DSL at home and STILL uses AOL also because he's used to it and he's tied to it via email addresses, familiarity, etc.

10:16 pm on Dec 7, 2005 (gmt 0)

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Mama Mia.Good news.
10:27 pm on Dec 7, 2005 (gmt 0)

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i rank well in both G and MSN... still a good move, since new pages and updates to existing pages get picked up by the MSN bot very quickly, while G always lags behind!
10:31 pm on Dec 7, 2005 (gmt 0)

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This is fantastic. Google deserves a bite out of their ass. I hope MS sinks their teeth in good and deep... we already know they have a lock-jaw.
11:38 pm on Dec 7, 2005 (gmt 0)

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" Google deserves a bite out of their ass"
Agree.
12:58 am on Dec 8, 2005 (gmt 0)

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although i like alot of the ideaology that Google has, i must put it aside because Google has abused my sites many times.
Google was just going to high and 'what goes up must come down'
i hated the fact that if i dont rank well on google then i can forget about traffic, and just because another web site was online longer and had a couple more links to it then i do, then Google would rank it better, no matter to the quality of the site.Comptition is always good for a third party(seo,webmasters) for having the SE's on each others throats.But Gates can be one ruthless *^$^*@ there was a Simpsons episode once where Homer had this Home Business competing with Gates, then one day Gates visited Homer and smashed all of Homers hardware. Homer asked him why? Gates answered "How do you think i am on the top? he meant that he goes after destroying all competitions.Now Gates is after Google and competition in the business industry is what makes it go on,i just hope the world wide web wont be owned by MSN in the future.
2:19 am on Dec 8, 2005 (gmt 0)

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>WOW I can't believe how hated Google is from the webmaster crowd

Googles mistake is they left no friends in SEO community with their algo, which currently favors large corps that can buy couple very expensive links - thats about all u need to rank in G today, while any attempt at SEO is punished sooner or later.

3:31 am on Dec 8, 2005 (gmt 0)

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There is an old axiom..."the bigger they are, the harder they fall". AOL was the big kid on the block a few years ago and fell hard. It amazes me that AOL keeps resurrecting itself. This is an interesting deal, but as of the moment I do not see it as knock-out blow to Google. MSN still has a ways to go making their search platform competitive enough for AOL "eyeballs" to keep those eyes at home. Still it is a win/win situation for both parties.
4:08 am on Dec 8, 2005 (gmt 0)

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Time Warner has said that they sell more "Road Runner WITH AOL" packages than they do with plain 'ol Road Runner.

This is a testament to AOL's brand stuck in people's head (especially those that don't know that you do not need AOL to get on the 'net).

4:26 am on Dec 8, 2005 (gmt 0)

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Google has had a great ideology (although this has been not as good post IPO) and has contributed to an overall better web with their innovation.

Nevertheless, MSN will provide worthy competition which is going to benefit searchers and webmasters alike.

Good News!

4:39 am on Dec 8, 2005 (gmt 0)

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I think MSN is definitely showing some aggressiveness towards Google and the Google Camp doesn’t seem to be worried. With Windows Vista coming out, XBox having search, and MSN advertising on AOL properties I am worried as a google stockholder(although I am a MSN and Yahoo shareholder too haha). Google could be in major trouble in a year if they do not get their act together they have no real competitive advantage or user benefit anymore since the other engines have just about caught up to their quality of results. All Google has is the free publicity and branding a little better search. The search is not that much better as of this Fall.
Honestly I think people and internet security programs will be more aware of Google ads, yahoo ads, and msn ads. Even the founders of google were amazed when people first clicked on adwords but now that people will catch on more and more to the ads and wont mistake them for actual text then I think it will make the craze of everyone putting up adsense and Y publisher come to a slowdown. If MSN gets AOL it will have Mapquest and many other great properties with lots of traffic.
4:48 am on Dec 8, 2005 (gmt 0)

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I also think that google is starting to get bad pr as stated above from webmasters. It was the web nerds that made google get popular in the first place and we can make google fall just like we brought it up. Googles plan to make the big corporation sites rank better than normal content sites really is a stab to us webmasters.

Although on another note its hard to hate Google when you see people like Matt Cutts at Webmasterworld - he seems like such a down to earth guy that is much more approachable than some corporate types. I feel they have some good people working for that company.

But as always..The more competition the better.

5:07 am on Dec 8, 2005 (gmt 0)

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Good Point... The more competition the better.

It just means better results and a chance for MSN to play too but it does need to fix the bugs soon. But I feel we may see something MSN has not shared with us about. Maybe in some dark low light server cluster that kicks into high gear and they become a crowd pleaser. We as SEO Specialist always enjoy a new experience to success. Let's see what MSN has up its sleeve.

Look at the example at Pubcon 10 SE Smack down

"And It Was" MSN vs. Google

6:51 am on Dec 8, 2005 (gmt 0)

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I really do not see the quality go up when msn expands further. I see a lot more commercialization of the web. I see that ever inch of the search results will be sold out and that you need to pay for good search results that don't have the commercial overtone. That I see a few years down the line.
7:57 pm on Dec 8, 2005 (gmt 0)

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Googles mistake is they left no friends in SEO community with their algo, which currently favors large corps that can buy couple very expensive links - thats about all u need to rank in G today, while any attempt at SEO is punished sooner or later.

Blanket statements such as this aren't fact - but theory. Spend time researching and testing the algorithm and your eyes will be opened. The algo does not favor large corporations but authoritiative websites. An authoritative website does not necessarily equal a large corporation. Our firm is less than 50 employees and we consistently rank ahead of many Fortune 100 firms for their products and proudly frame every C&D letter we get!

Cheers,

CaboWabo

8:27 pm on Dec 8, 2005 (gmt 0)

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has anyone heard anymore on the AOL and MSN topic.... Maybe when this is expected.
12:43 am on Dec 9, 2005 (gmt 0)

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>>>The algo does not favor large corporations but authoritiative websites.<<<

not hardly! the google algo favors commercial websites above all else, not authoritative websites.

try typing in "widget review", wherein widget=any item, and the only thing you'll get is a bunch of websites that sell the item... google is all about price shopping, not answers to questions from qualified websites.

3:44 am on Dec 9, 2005 (gmt 0)

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not hardly! the google algo favors commercial websites above all else, not authoritative websites.

You're right, one example debunks all the testing results. <sic>

Cheers,

CaboWabo

7:00 am on Dec 9, 2005 (gmt 0)

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even when I do a google search for "search"

MSN ranks #2, whereas google ranks #3.

Even Googles algo thinks MSN is better. haha

7:36 am on Dec 9, 2005 (gmt 0)

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We'll let's not all count chickens till this actually goes through. AOL and MSN have also been rivals for some time and both MSN and Google have very large pockets to compete with. If G looses 10% of the search industry it will be a major shift and MSN will be more important this will b worth G spending several millions to keep.

Yahoo, MSN and AOL all have alot to fear from Google, as giving away millions of dollars in services and putting companies out of business overnight (analytics), and now buying millions in internet connectivity equipment. If Google gives Free Internet connections many ISPs will be hurt. It may be in AOL's best interest to use another search provider. MSN results are actually pretty good.

So in 2 years Google has lost about 40% or all online searches. Thats a huge loss of power. And now here and on Matt Cutt's blog webmasters are showing alot Anti-Google sentiment. Some of these webmasters are the same "sneezers" that put them where they are today.

What was it Seth Godin said about the backlash of the original sneezers, and the failure to produce new sneezers?

The major mistake in the Search Wars was other Major search portals telling the world that Google results are the best, that's why we use them.

They in effect help make G the company it is today. And it appears their removal of G listings has not effected G's revenue.

Its going to be an interesting year. If this goes through a more level playing field it will be.

12:30 pm on Dec 9, 2005 (gmt 0)

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no one has mentioned that this is AMERICA online. Google has shown many clear and open indications of ramping up international programs (Korea is one example--a huge internet market in which they now only have 0.48% of the market) and migration into other services that we've been hearing so much about (map, gbase, connectivity, books etc etc).

its fairly obvious that they aren't banking on search to be the thing that carries them forever (smartly so, imo). The fact that "sneezers"here, seth or whatever blog have now seemingly switched sides and the anti-google (as a SEARCH engine) sentiment is flying is one thing... but WHATEVER. We will we all also say "don't give me free wireless internet because we sneeze at google now!" when it hits there town.

rrriiight.

WebmasterWorld is great, but people here are VERY much the minority, a niche, "cutting-edge" webmasters and a tiny tiny tiny piece of the market and very much the most critical of anything in this industry. such sentiment really need to be taken with a grain of salt.

Now, I'm not just blindly singing the Google tune, I'm just saying that its not doom-and-gloom for G and "omg-they-lost40%-of-there-search!" either just cause AOL has gone back to the "other bad guy (who is usually the one to take all the heat)" << insert irony.

The Battle of the Search giants will go on. But search is no longer anywhere near the full scope of the War.

1:35 pm on Dec 9, 2005 (gmt 0)

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We will we all also say "don't give me free wireless internet because we sneeze at google now!" when it hits there town.

Well, it remains to be seen what kinf of free Internet this will be. What is the price the user has to pay for this? Things that come to mind:

- Relayed/proxied pages
- Adsense/Adwords on pages loaded
- Forced startup page
- Forced search page
- Blocking certain pages

Come on, when was the last time we enjoyed a fully free lunch? Why should G offer free Internet access? Just to market their brand? Er, no - I don't think so. They have a strong brand already. There must be more to the story...

3:15 pm on Dec 9, 2005 (gmt 0)

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For what it's worth, MSN displays total crap in my most competitive area, whereas G at least has the decency to rank the Fortune 500 players in the top ten.

This doesn't help me at all though, as Jagger (or whatever you guys called it) absolutely killed me. At least I'm top 20 on MSN. Hooray!

Sometimes I really hate this job.

/pointless rant

3:33 pm on Dec 9, 2005 (gmt 0)

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now if we could only get google to display msn results ... :)
12:57 am on Dec 10, 2005 (gmt 0)

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Damn I love this thread Its the first one i read on my daily webmasterworld surfing.

Some here are right we just have to wait and see what the end is like, me now i wont try to hard to focus on my ranks on google, if its really true and AOL goes over MSN whats the point then to work my azz off for google, its better to wait until the battle is over.I already rank well on MSN on almost all keywords so if this increases by 10% then :D

9:52 am on Dec 13, 2005 (gmt 0)

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Good news for all MSN supporters if the deal comes off.

Remember though ... AOL is only a small portion of web users.

I havent seen the interface recently but as I remember for the subscribers it is AOL 1st other relavent websites later. Is this to be the actual results that AOL users see or the www.aol.com and www.aol.co.uk ect results?

Hmm .. anyone know better about AOL now a days? Is the user interface all adverts and a browser that doesnt support forms and things? Or has it changed to be usable as an internet interface, like all other isp's offer, rather than just an AOL interface?

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