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One aspect that I am interested in is how google finds what your content is (so that it knows what are the most appropriate adverts to show on the page) - does it do it "on the fly", so that when someone looks at your page, as the page is loading, the page content is sent back to google, they analyse this content for keywords and then send back the appropriate adverts to display?
OR is it the case that when someone clicks on an adsense advert - the page content is sent back to google. They then analyse this content (for keywords) - refining their knowlegde of your content so that they can provide more appropriate adverts the next time. So, in this way, with each click, they update their knowledge of your content.
OR - do they simply find the content of your site by crawling it with a robot. Perhaps there is an adsense specific google robot?
"when someone clicks on an adsense advert - the page content is sent back to google. They then analyse this content (for keywords) - refining their knowlegde of your content so that they can provide more appropriate adverts the next time. So, in this way, with each click, they update their knowledge of your content."
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