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But I think Google does not read JS and even less document.write...(unless they became really good).
Have anyone have the slightlest bit of RECENT information on that topic?
Yes. I do understand that the noscript tag is meant for the said purpose but the fact that it has been so misused really makes me wonder whether its a very good idea to use the same.
The NOSCRIPT element allows authors to provide alternate content when a script is not executed. The content of a NOSCRIPT element should only be rendered by a script-aware user agent in the following cases: