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PS, Welcome to WebmasterWorld.
However, it's a pretty damned annoying thing to do. It's what porn sites do to try to prevent you from leaving, and absolutely nobody likes it. (Not that I habitually surf porn sites, you understand...)
I reckon every popup loses you a sale. A popup on exiting might not lose you the sale, but it will almost certainly lose you any repeat business.
*Is that right? I've always just thought it stood for that...