Forum Moderators: martinibuster
Just wondering if Anyone else noticing a sharp decline in overhaul Adsense performance.
Jan was my record month with earnings well into three figures per day.
I am notice a sharp decline on all fronts since the beginning of Feb.
Page impressions are right on daily average target (+-5%) while CTR is down by approx 1.2% and “effective CPM” is down by almost 40%.
I have a network of sites (7 sites) on a wide range of topics. The traffic on the sites hasn’t changed much since the begining of Feb +- same number of daily viewers across the network , while earnings continue to slide daily (adsense alone, other aff products i have linked continue to sell well).
I did notice very poor ad targeting on a few pages recently. Pages which used to display very good targeted ads and this may explain the bad CTR and “effective CPM”.
Is there any major adsense update going on?….anyone else noticing this happening since the start of Feb?
P.S.
I did not update any of my content recently to warrent such update.
that is exactly what happened to my earnings. I am up a lot since this thread began. But only just recovering from bad december and january earnings.
Info sites...page views same, clicks same, earnings down 70%
Diversify...diversify...diversify : )
Comparing February MTD to January's averages:
Impressions - up by 20% over January's average
Clicks - no change, same average per day for both months
CTR - down by 30%
eCPM - down by 32%
Earnings - down by 20%
I just don't know what to make of this. Maybe something had been broken for a week. Maybe it's still broken and today was simply an exception.
It's all started 2-3 weeks ago but now everyone feeling it.
No, it didn't. If you start with an incorrect premise your conclusion will be flawed. The problem you had then was caused by different reasons to the Allegra effect.
Now I'm back to normal.
we might finally be seeing the light at the end of the tunnel in a recovery back to normal
But only just recovering from bad december and january earnings
Way back in msg 4 I called the problem as "real" before most people even knew there was anything different in their stats and when some were skeptical and dismissed this thread as the usual my-earnings-have-dropped-in-the-last-five-minutes thread. Back then I also called that this would take a few days to resolve. I don't think it's quite over yet though we may not be far off. Whenever there've been distractions for Google we've had wonky stats/earnings. Maybe that's coincidence. But, if it's not, then Google maps & images/MSN/Google's bid for About.com and other distractions are still about.
Sit still, wait it out, and don't make any sudden moves is my advice.
A truer statement I've never read. Everytime google rolls out big changes, adsense hits bumps. For this reason, its still impossible to say whether publisher payouts have actually been cut, or if we're still experiencing fallout from something else.
Apparently I did it just in time to see my Cost per click to go from 50-80 cents to 15 cents.
Sheeeesssh.... Oh well.. atleast I have something to look forward to when my EPC goes back to normal.
However, while their constant experiments and changes in the search filed (read:serps) is understandable, doing the same in a contractual relationship such as adwords/adsense is very unprofessional and irresponsible.
Note that what we are talking here is mostly about the huge drop in earnings for many white-hat publishers, while their impressions/clicks remained more or less the same.
The publisher is left powerless to do anything and completely dependant on Google's whims.
I am afraid the new corporate Google's phase is on the horizon. We'll probably have to forget the good guys in the surviving environment.
That's if it does.
The publisher is left powerless to do anything and completely dependant on Google's whims.
How can you say the publisher is "left powerless"? You have the power to hit Google in the pocketbook at any time by removing the AdSense code from your pages.
Also, don't forget that, if you're making less money from the AdSense ads on your pages, Google is almost certainly making less money, too. Remember when "smart pricing" was introduced? Those advertiser discounts didn't just lower the EPC for publishers; it also lowered the EPC for Google.
how about a google adsene boycott? Just throw a switch in your code to switch it off and then everyone decide to turn off adsense for a day and see what happens the next day? could be interesting....
Q.: Who'd join the boycott?
A: The publishers whose sites aren't performing well with AdSense.
From Google's point of view, a boycott by low-earning publishers might be a nice way to reduce server overhead. :-)
I'd bet a boycott by those publishers who've earnings have markedly decreased in the last few weeks wouldn't even be a blip on Google's radar.
The problem I have is flying completely in the dark.... It would be in their benefit anyway, since increased revenues go to their bottom line as well.
Lots of clicks to adsense (pro) - Improved payout
Small time clicks to adsense (non-pro) - Lesser payout
It has affected my earnings and i have only just started sending traffic to adsense listings, so Im small time.
How about the rest of you? The ppl who have seen improvements would you class yourself as a good publisher? And vica verca for ppl who have been affected by lower earnings?
Worth a thought! Mike
not here. having more clicks than ever, and epc still not great.
You have the power to hit Google in the pocketbook at any time by removing the AdSense code from your pages.
That is exactly the problem. The only choice you have is either in or out.
And that is surely not the business model anyone would rely on. I am sure there is a lot of people who, as long as they get some good money, don't want to ask questions.
But for anyone taking his business a bit seriously, a planning is, needless to say, essential.
Personaly I would accept moderate or even low EPC if I know exactly what I need to do in order to enhance my earnings and make maximum out of the program, of course in a legitimate way.
Traffic increase as much as logical, is surely not so simple answer, as Google obviously uses many factors in their Adsense algo, some of them being (probably) completely irrational.
The only upside for me is that I no longer have readers complaining that we have ads extolling the virtues of the very products that are criticized on our site. If this mess continues, I won't have much choice but to displace AdSense from the top position and replace it with a CPM banner.
meanwhile it`s around 5cent per click ....
the poorest result ever.
Guess I won't have to settle for the small Yacht afterall.
;-)
Re-enabling AdSense can be done in less than 30 seconds.
That is exactly the problem. The only choice you have is either in or out.
No, you have many possible choices besides AdSense: AdSonar, IntelliTXT, FastClick, Burst Media, Tribal Fusion, affiliate sales, and direct sales, to name just a few. Do your homework, and you may find a source of revenue that works better than AdSense does for your topic, audience, and content.
I have excellent affiliate sales, where I can do my own targeting, but my experience with most other ad servers is that they supply fairly generic ads which most of my readers don't want to see and so don't click on. I really don't need ads for banks, cell phones, health products and financial services and those ads just don't convert. I need ads for widgets, and the same widgets my pages cover.
Im I missing some alternative to AdSense which can supply well tageted text (or even banner) ads? Maybe we'll just have to wait for Yahoo and Microsoft to join the game?
