Forum Moderators: martinibuster
Just wondering if Anyone else noticing a sharp decline in overhaul Adsense performance.
Jan was my record month with earnings well into three figures per day.
I am notice a sharp decline on all fronts since the beginning of Feb.
Page impressions are right on daily average target (+-5%) while CTR is down by approx 1.2% and “effective CPM” is down by almost 40%.
I have a network of sites (7 sites) on a wide range of topics. The traffic on the sites hasn’t changed much since the begining of Feb +- same number of daily viewers across the network , while earnings continue to slide daily (adsense alone, other aff products i have linked continue to sell well).
I did notice very poor ad targeting on a few pages recently. Pages which used to display very good targeted ads and this may explain the bad CTR and “effective CPM”.
Is there any major adsense update going on?….anyone else noticing this happening since the start of Feb?
P.S.
I did not update any of my content recently to warrent such update.
Market Watch notes double digit drop in price of ads this quarter, while downgrading Google and Yahoo stocks.
Market Watch notes double digit drop in price of ads this quarter, while downgrading Google and Yahoo stocks.
Well that's not very encouraging. But I suppose it might help explain what the deal is.
Market Watch notes double digit drop in price of ads this quarter
Overall averages may be important to someone who's keeping statistics, but they don't necessarily have an impact on the individual. What matters is the average price of the ads that appear on your site.
My EPC was down noticeably on Friday. CTR was also a bit lower than usual, and effective CPM was only 79% of my average for February. It was my worst day of the month (not terrible, but not good, either).
Then, like you, I had a great weekend. EPC, CTR, and effective CPM have received a nice boost, with CTR being especially high in the last 2-1/2 days. Maybe ad targeting has improved?
It would be nice if we could somehow accumulare statistics to support such statements. Right now it's just a trend that most of us seem to detect.
It would seem Feb would be the month to expect a drop down again, but this is just my logic talking, is that a statistic?
I think the internet has had a good run of profiting from marketing. I don't see that trend as continuing as strongly as it has, although of course I would like it to.
I've pulled AdSense from about 75% of my digital properties, so I guess I can't really comment accurately on whether there has been a drop for me.
The one big drop I did notice was with the last Google update, and I find it very very ironic that this thread was started not even 2 days after that update. That last update plummeted my revenue from AdSense by about 50%, and even though the extra income is nice, I think until it performs like it did before, it's just a waste of space to my users and so it's been pulled.
Like Google say, do what's good for visitors... for me in this case it meant pulling AdSense because the disadvantages outweighed the advantages.
Overall, this month has been my best month since I began using Adsense a year ago. Definitely an E-Ticket ride however. I'm still waiting for targeting to recover from the site redesign, but it's slowly getting there.
It would seem Feb would be the month to expect a drop down again, but this is just my logic talking, is that a statistic?
Depends on the topic. Traffic and revenues for my travel-planning site drop late in the year (when consumer widget sites are going like gangbusters), then pick up dramatically after the first of the year and remain strong into October. That makes sense, when you consider that most European leisure travel (other than skiing) takes place from spring through fall.
BTW, I've had the same basic traffic pattern since 1997, with only slight changes. (The dropoff occurs later than it used to, and peaks and valleys have become less extreme in the past few years. Also, revenues are stronger in the off-season with AdSense than they are with affiliate sales.)
1.) URL filter now filled with 80 domains
2.) change of colors for the ads
3.) Improved code to improve ads targeting
Each action brought an improvement, despite only 28 days, February is my highest paying AdSense month.
I hope next year Google chooses March or April (which will not be busy for me) to experiment with things, and let Feb. run its course -- I had mostly good days, but there were 3-4 days where the results were totally anomolous: radically lower than the days before and after at a time when they should have been radically higher than normal CTR's.
As an advertiser I can confirm that rates went up at that time in AdWords, as expected, so I dunno what happened. Certainly none of my ads were making it into the top spots, as others were outbidding me on the same keywords that should appear on my site.
