Welcome to WebmasterWorld Guest from 188.8.131.52
Just wondering if Anyone else noticing a sharp decline in overhaul Adsense performance.
Jan was my record month with earnings well into three figures per day.
I am notice a sharp decline on all fronts since the beginning of Feb.
Page impressions are right on daily average target (+-5%) while CTR is down by approx 1.2% and “effective CPM” is down by almost 40%.
I have a network of sites (7 sites) on a wide range of topics. The traffic on the sites hasn’t changed much since the begining of Feb +- same number of daily viewers across the network , while earnings continue to slide daily (adsense alone, other aff products i have linked continue to sell well).
I did notice very poor ad targeting on a few pages recently. Pages which used to display very good targeted ads and this may explain the bad CTR and “effective CPM”.
Is there any major adsense update going on?….anyone else noticing this happening since the start of Feb?
I did not update any of my content recently to warrent such update.
5. I concluded that Google might be holding batches of higher paying clicks for "further review" then spitting them back out at a later date.
It's the only rational explanation that I can think of.. some of the clicks are awaiting validation or haven't tracked.
If I go and *look* at my Ads, they seem normal. I can't see anything that would adversely impact the CTR.
Last month was my best ever, HUGE, i'm expecting them to send the check out with Ed McMahon, balloons and a camera crew.
However, my traffic this month is soaring over last month, and last month as I said was <donald trump impression> HUUUUUUGE </donald trump impression> but this month the <apprentice theme song> MONEY </apprentice theme song> is declining as the traffic is increasing, makes no sense.
My darling wife may have had some insights into the situation - she suggested perhaps people had specific AdWord targets and limits for January that expired just hadn't gotten around to updating their campaigns for February.
Perhaps she's right, today the traffic is even higher and the ca$h is starting to flow again.
My sites stats are: same visitors, same ctr almost to 1% up or down.
They have been this way for months, no change has been made to my site, the traffic it recieves, the ctr Nothing.
In mid december my cpm on certain topics plunged and did not recover.
In January they plunged even further. The ads are the same ones that have always shown.
The only thing that has changed is the amount I'm being paid per click, it's a significant amount lower.
I can't see this being "smart pricing" as my sites were totally unchanged up or down by that.
Either they have decided to simply keep more of a cut or the adwords api has something to do with it.
Interesting. I did notice yesterday that many of the ads appearing on my site, though relevant, were not the higher paying ads I am accustoming to seeing.
I just checked google for my keywords. Sure enough, same relevant crappy ads are appearing there. BUT--there's also a lot of irrelevant off target ads as well.
From my end, this looks to be a targeting problem. Why does this crap keep happening over and over with these guys?
**just looked at yahoo for my keywords. ad targeting is MUCH better
joined:Oct 27, 2001
What Google needs is some real competition from Yahoo and MSN. Competition that tells you what cut you're going to get and what cut they're going to get. With Google you don't know and they can switch it up at their choosing. They might take X% today and tomorrow X-10% and you would never know.
Sure, but the overall percentage paid out to publishers will be obvious whenever Google issues a quarterly report. (It was about 77% for the last quarter, by the way.)
In any case, AdSense publishers need to think like publishers, not like owners of affiliate sites. Instead of worrying about commissions, they should be tracking effective CPM and total revenues. Is the "Ads by Google" box producing enough revenue to justify the space that it takes up on the publisher's pages? If so, great. If not, it's time to say "Google-bye."
Re: today’s adsense revenue. I was hopeful after seeing things pick up at the beginning of the day but after checking my states a short while ago I can see that it didn’t last. Going to take Cbprosense off the draw and replace a few ad units untill google can sort things out…
Not exactly. The percentage paid to partners (AOL, etc) could be very much higher than those paid to most adsense publishers which would make those figures innacurate for the average publisher to determine his percentage from.
On the plus side, this seems to be affecting lots and lots of people. If low CTRs are affecting Google's bottom line, we can safely assume something will be done relatively quickly.
I wish someone from google would care to shade some light on whatever is going on recently
Yeah well, corporate entities couldn't care less if me, you, or the guy over there in the next building make $1 or $1 billion, so long as they make theirs.
I'm sure now that they're public they have to keep quite on some issues, but they good public relations was one of the things that was making them grow.
Their public relations recently has been atrocious.
I had read bad targeting for the entire January. Sometimes adsense bot would not even visit some new pages.
On the other hand, February has ben good.
I dont think we can discern any trend, what is going on is limited to some. And it has been like that always.
I think the timing of this "Adsense CPM Down" is matching with the Google Update itself.
If there is BIG change in Google SERP, you may get different set of visitors to your site who are looking for a bit different contents/products. So even though you have the same set of Adsense ads, they may click less than before.
If the ads changed too (targetting/algorithm), then you will see the CTR, CPM changes, too.
Combined with both, you can see huge differences from before.
I think it is possible that both are happnening right now. One of my sites lost about 50% of Google traffic today. But the rest of the sites are stable since I am getting NO traffic from Google(have you heard about Sandbox? ;)
So, my EPM is way up due to reduced the huge drop of impressions from one of my main sites, even though the totaal earnings are stable for the past few days.
joined:Oct 27, 2001
Whats the deal. The funny thing is, all of my traffic is from Yahoo, and it all goes to Google's pockets. Y needs to stop bending over for Google and put out its own contectual ads. And where is Microsoft? Please save us.
They have to report far more sensitive figures for shareholders and the public alike, so it would be good to get an understanding of what % is actually paid on clickthroughs.
Whether 10% or 90% (yeah right) I think we should be told.
I believe this is what they have done;
Everyone knows Adsense guages how 'valuable' the clickthroughs are. You send good traffic (sales conversion, natural activity on the target site, etc.), they give you a bigger piece of the pie.
No one can currently explain why rock-steady CTR's have suddenly dropped. I propose that the reason the CTR's are low is that they have started to reflect only the clicks they have deemed 'quality' in the statistics.
I personally don't have one of these scripts that some do that monitors site Adsense clicks outside of the official Adsense stats system, but I bet those that do use those types of stats are currently seeing no real drop in click through rates.
I can't see any other explanation for the effect i've been seeing for the last several weeks.
My rock-steady 2.5% CTR goes in the tank to sub-1%, with EXACTLY the same ads showing and EXACTLY the same number and type of visitors. Trend-watching be damned, they have changed the system.
In the absence of very much evidence, I agree that this latest change could well be smart-pricing related - in some form or another.
I don't know quite how Google AdSense evaluates how much clicks from our respective sites are worth... but I think from looking at my own CPC over the last 8 months, it re-evaluates how much those clicks are worth every two months or so.
Whatever is happening, it does not seem to be happening to everyone.
If I had not run across this thread I would be oblivious to what is going on. My stats have not changed from the second half of January.