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Managing PPC

a few basic questions

     
1:04 pm on Mar 31, 2005 (gmt 0)

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We have never thought of offering managed PPC; but will consist requests being made to us, there is too much of a revenue avenue being missed. So, whats the deal with managing PPC? Is there anything to watch for?
Is there any reference online for tips?
4:13 pm on Mar 31, 2005 (gmt 0)

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Offering a managed PPC service can be alot of overheard which eats in margins but its easier to scale clients