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Of course they may work for some advertisers so I don't want to dissuade people from running a small test with them but just beware, they went through 3 CEO's in the last year and half
The number of false clicking I get on L$ is phenomenal.
Happened to us also. What it seems is happening is that one of our key phrases gets on some junk fake directory listing or something, as we can go for 3-4 days getting maybe 5 clicks a day, then on the 5th day we get over 100.
We have reduced our $$ there to just a token amount - the bare minimum ($1 a day I think..) - just to see if things will change. So far, after about 4 months, I see nothing better.
Going to give it to the end of March, and that is the end.
Is there a person on earth that would use this to look something up?