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Now to me findwhat is the best of the garbage ppc's, just slightly better than Kanoodle and Ah-ha
7search seems to be the better engines of the tier IIs in opinion. Goclick I'm not so sure, not much experience with it, anyone have an opinion?
7Search has very good fraud prevention. I received a credit a few months back that they attributed to a rogue affiliate - they were very nice about it and actually contacted me before I had a chance to check my logs. I think click fraud is just part of the business and it will always be there just like shoplifting pervades everything about retail.
I read that same article about Findwhat - I'll look for the link to verify. I think 70,000 a day was about them not allowing gambling related websites. Their initiative to cut off partners providing bad traffic starts now... it makes me wonder though what they were doing before.
Gambling websites. I heard that in response to a question in the CC. Maybe the CEO was trying to piggyback the goodwill gesture on something they were to do anyway. In any case an it looks like they are the first of the second tier PPC providers to take such a dramatic stance. Time will tell if this is a sincere move
I would say every 3 months it is either doing well, or gone to the birds. I would still say FindWhat is one of the "better" second tier ppc networks though.
If you get the right tracking in place, you can easily spot problems and stop using those keywords. It just takes extra leg work.
You either pay higher cpc premiums and get better traffic with Overture and Google, or you pay a lot less and deal with fraud. Either way you end up spending the same:)