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MSN doing own PPC?

certain company in Redmond doing research...



10:39 am on Feb 23, 2005 (gmt 0)

10+ Year Member

apparently a certain company based in Redmond is doing a little research...

They're interviewing people who have experience managing Google Adwords campaigns...

Wonder what they're up to...


3:05 pm on Feb 23, 2005 (gmt 0)

10+ Year Member

I guess its about time they jump on the bandwagon.


8:59 pm on Feb 23, 2005 (gmt 0)

This is old news. The said months ago they were building their own PPC system; they will continue to work with Overture until it is available probably later this fall.


9:54 pm on Feb 24, 2005 (gmt 0)

10+ Year Member

I would not look for MSN PPC any time soon. The main page at Overture is reporting that their relationship has been extended until June 2006.


10:18 pm on Feb 24, 2005 (gmt 0)

10+ Year Member

Although I believe they are going to stick with Overture for a while, they might pull a primary/secondary ppc engine function as many other engines do.


2:07 am on Feb 25, 2005 (gmt 0)

10+ Year Member

Overture (smart sons of guns that they are) frequently include "non-compete" arrangements so that other "primary & secondary" PPCs can not get in on the action. I think in eighteen to twenty-four months you're going to see an ad module for MSN but not an actual PPC. Don't forget about the pending lawsuit either - MSN is too smart to get involved with the likes of that.


3:07 pm on Feb 25, 2005 (gmt 0)

10+ Year Member

I'm not sure a non-compete will be an issue. Keep in mind that MSN has it's own ad module based (very loosely) on PPC right now. You can go direct through MSN to get one of the top three spots. You just need big budget & a year commitment, and the system isn't automated in the same way we've grown accustomed to with OV and AdWords.

Beyond top three spots, they use Overture to fill the rest of the page, but don't do anything to mark the difference on the page. That probably gives them the backdoor they'd need.


8:23 pm on Mar 6, 2005 (gmt 0)

10+ Year Member

Well MSN doesnt want to watch Google taking all the money, so after Yahoo is preparing their answer to Google, Redmond fellas are thinking, why wouldnt we try the same thing?

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