Click fraud threat to search engine advertising

It cost $20 for each click, but potential new business seemed to just it

[herb]

Harrison figures she has spent about 200 hours documenting the
mischief that drained her budget and diverted customers to a competitor,
costing her an estimated $100,000 in sales

Associated Press Article [sgvtribune.com]

Click fraud is like a big elephant standing in the middle of the living room.
Everyone sees it and knows it's there, but no one is quite sure what to do about it.

[JerryOdom]

I love the elephant metaphor.

Click fraud will come under control just like everything else. PPC's who can't handle it will phase out and those who handle it well will prosper.