Looksmart Listings Increase in Traffic?

Anyone else seen this?

[javahava]

I've noticed a jump in my looksmart PPC traffic, particularly with their inclusion targeted listings (vs. keyword targeted); I haven't been able to track their conversions yet, though; have people found this traffic to be generally high quality? i'm about to spend as much with looksmart as i do with overture; this sounds strange, no?

[bostonseo]

If you aren't actually a LookSmart employee talking up the company, the quality for the most part on LookSmart is NOT (I repeat NOT) good. I haven't turned a profit on LookSmart is way over a year CONSISTENTLY.

I would avoid them and all other programs except Google Adwords and Overture.

[houseofsecrets]

I would avoid them and all other programs except Google Adwords and Overture.

I wouldn't go that far. There's plenty of great PPC search providers that largely aren't fraudulent. However, I have heard and seen some dodgy stuff with LOOK.

[bostonseo]

I have an opinion and you have an opinion. In my opinion, other than Overture and Google Adwords, the other programs are waste of time (which is money) and money.

[houseofsecrets]

I heard you the first time. But, depending on how wide you can cast your nets and the state of the competition on PPC's outside the big 2 you can get better ROI as long as you keep an eye on the traffic.

[bostonseo]

Houseofsecrets,

Knock yourself out on these 2nd/3rd tier programs. I'm just suggesting that your time could be spent more wisely on other more profitable efforts.

[nunuchen]

Got terrible ROI result with LookSmart traffic these days (target keyword, NOT inclusion), check below:

ref=findwhat 55 9 16.36%
ref=google&group=1 625 152 24.32%
ref=google&group=2 561 131 23.35%
ref=googlec&group=1 465 123 26.45%
ref=googlec&group=2 467 105 22.48%
ref=hotscripts 38 9 23.68%
ref=looksmart 77 1 1.30%
ref=overture 140 36 25.71%