bizrate, shopping, nextag, pricegrabber

are they reliable?

[seph]

Hi I'm new to the forum. Been reading on other comments on Kanoodle, etc. I was wondering if anyone had experiences w/ bizrate/shopping/nextag/pricegrabber? any comments/suggestions would be appreciated. I'm in the fashion industry if that helps

[redzone]

Seph,

We provide inclusion feeds/product ROAS tracking for a variety of advertisers that opt in across all the shopping comparison engines you mentioned.

ROAS is higher than GAW/Overture for the majority of advertisers. The key on shopping comparison engines is to control your bid amount at the product level.

Both Bizrate/Nextag allow independent bidding at the product level through product inclusion feeds. While Shopping.com is variable bid at the category level, tracking ROAS at the product level, will allow you to remove underperformers, so that your category base of products will meet your ROAS targets. MySimon/PriceGrabber are fixed bid at the category level, so again, tracking ROAS at the product level will allow you to remove products from the feed, that aren't performing against target objectives.

The other major factor in advertising on shopping comparison engines, is the ability to snipe product pricing from competitors that are selling the same products. (In other words, it makes no sense to bid on BizRate or Nextag to appear in the #1 slot, if your product is priced 10% higher than your competitors).

If any of this generates further questions, sticky mail me, and I'll be happy to do a short phone conference.