Comparison Shopping Engines

Shopping Engine Strategies

[MWald09]

As a Merchant Seller, I would like to know which Comparison Shopping Sites you have found to be the most profitable? I have been experimenting with BizRate, Yahoo!, NexTag, Froogle, Shopping.com, and Amazon, and have found their performance to be spotty at best. I want to know if anyone has had more luck with any one site than another?

In addition, what have you found to be the best approach when building product feeds for these Shopping Engines? Is it best to submit all of
your products so a consumer can "See All" of your product line, or is it more effective to only send a few of your best selling products?

[MWald09]

Stemming from my previous e-mail, does anyone know of a free or cheap tool that would help predict traffic levels at a given Comparison Shopping Site on the product and/or category level? Overture and Google each have traffic tools that let you preview expected traffic levels before submitting a keyword or phrase. This is a great tool to determine competitiveness of a category and forecast expected costs.