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I know how the PPC system work. Most PPC advertisers specify the bid amount for their ad.
So let's say I'm an advertiser and I specify $1.00 for an ad campaign. And I specify .25 for the maximum per click. I get 4 clicks and each click equaled .25 ...my account has now maxed out. In that scenario where does the administrator/program master make money besides the one-time setup fee?
This has me puzzled! Can someone please shed some light on this for me. Thanks.