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Never used them for PPC advertising. We did use Google, but found them to be hopeless, very expensive with a very low conversion ratio between clicks we paid for and sales made, making me wonder if people were just clicking the ad and then immediately exiting the site.
We have had a small account with S123 since April and have had zero conversions.
Niche is b2b US-only services.
He asked me what I thought of Search123 as he's doesn't deal directly with the PPC.
My answer, "They don't deliver enough traffic that I even bother messing with them. Opened an account over a year ago with them, and still haven't used up my $100).
His answer was basically: That's what I generally hear. Wonder if one day we'll do something with it.
It seems ValueClick bought it because everyone is suppose to own a PPC engine. They didn't even seem to have concrete plans on what todo with it.