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FindWhat Launches Pay-Per-Call

Advertisers are only charged when customers call them on the phone

     
2:44 pm on Sep 15, 2004 (gmt 0)

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[biz.yahoo.com...]

"Within the pay-per-call ad, a special toll free number is inserted. When a prospective customer sees the ad and dials the toll free number, the customer is immediately forwarded to the advertiser's business telephone. So, although the ads are shown to people searching on the Internet within the FindWhat.com Network, businesses that don't have websites can still participate and take advantage of this growing pool of buyers"

9:21 pm on Sept 15, 2004 (gmt 0)

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They can't get Pay Pay Click to work, why would this be successful for them or advertisers?
12:36 am on Sept 23, 2004 (gmt 0)

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Has anyone tried this? Any idea of how many advertisers are currently using this?
5:59 pm on Sept 23, 2004 (gmt 0)

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Boston,
I am curious why you say they can't get PPC right, I have just setup an account with them to try it out a couple of days ago. Thanks.
6:05 pm on Sept 23, 2004 (gmt 0)

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well, instead of having Indian ppc click fraud companies, I guess this will give outsourced call centers something to do. ;)
6:16 pm on Sept 23, 2004 (gmt 0)

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lpe04

I am no longer using Findwhat after 2+ years of being a satisfied client. The problem is that the traffic quality in the last 4 months has gone dramatically downhill. Over the last 2 years (in many B2B B2C industries) I was averaging approx 4% conversion. Conversion for me in the last 4 months has been about 0.5%. I have had multiple conversations about the declining quality of distribution partners; they basically admit that 'new' partners are the bulk of the traffic compared to the last 2 years.

I'm not saying do not try them, just saying their program for me has really deteriorated.

6:21 pm on Sept 23, 2004 (gmt 0)

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This looks like a good idea in theory, as it would make phone conversions a bit more measurable. It's like halfway between PPC and Affiliate sales. PD, you have a good point, and probably the first question that will come up will be: "How is fraud tracked?"

The catch 22 with answering that one too closely is, if it really works everyone else will jump all over the idea.