Percentage of clicks who become leads?

How many visitors get in touch from PPC

[wackybrit]

I tried searching to see if this has been discussed before.. I'm betting it has, but I couldn't find it!

Basically, what percentage of 'clicks' turn into leads or contacts for you or your customers? I have several customers I run PPC campaigns for, and in nearly every case it's around 8%-20%. That is, if their site gets 100 clicks, they get 8-20 people getting in touch. This doesn't strike me as too bad, but maybe it is! These are all relatively niche service businesses, so maybe the % should be higher..

In general they're all on Adwords, and paying between $0.12 and $0.30 for clicks, so nothing extravagant. There are some on Overture too, which I don't monitor as closely, and I'd say the percentage of clicks that get in touch from there are higher..

[hobbnet]

This varies so widly depending on the industry, the landing page, the search engine/website, the creative...It is impossible to state a general accepted conversion rate.

For example, I am happy with a 1% conversion rate on some campaigns while with other campaigns I demand 50% conversions.

[greenleaves]

For me it is not so much the conversion but the ROI. If I am paying one cent a click, I can manage a 0.1% (never get that low, but hipothetically speaking...). If I am paying $1 a click, I need to get atleast a 10-50% conversion (I have managed campaings like that).

My avarage however, is 4-12%.