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Enhance Claims 5-1 superior results on ROI to Google Adwords

Endhance newsletter makes big claims, believable?

   
11:42 pm on Aug 1, 2004 (gmt 0)

10+ Year Member



[enhance.com...]

Anyone else seen this? Came in Enhance newsletter.

health and beauty keywords test, conducted by independent marketing research company. Big claims, interesting rankings for Enhance, FindWhat, OV and Google, on ROI.

Believable?

Comments would be welcome. A big part of the ROI results could be attributable to the 20-1 costs in keywords between Google ($2.47) and Enhance (10 cents).

11:58 pm on Aug 1, 2004 (gmt 0)

10+ Year Member



Just did a search for 5 different kw phrases for our widgets and came up with ONE known low end competitor who mostly occupied all the listings!
If that is repeated for other widgets i see why the participants can claim a high roi with a monopoly of serps not that difficult.
Still maybe early days so I will check back in a couople of months

MM

12:05 am on Aug 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



There are three kinds of lies: lies, damned lies, and statistics

FWIW, I've never used Enhance.

But it is in any company's best interest to cite statistics the most favorable light.

1:10 am on Aug 2, 2004 (gmt 0)

WebmasterWorld Senior Member billys is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I have spent thousands of dollars on PPCs, and found that only two programs had positive ROI - Overture and Adwords.

FindWhat returned to me a considerable amount of money due to what they believed were fraudulent clicks. That does little good since the money quickly disappeared again.

I'm not even sure how this marketing test got that $2.47 value for Adwords since you really cannot bid for position with them.

I spent around $100 with Enhance before giving up on that program. After 500 clicks and no sales, that was enough even from a statistical standpoint.

1:44 am on Aug 2, 2004 (gmt 0)

10+ Year Member



This case study is a joke. It has no real meaning what so ever.
"MarketingExperiments.com tested 31 health and beauty product keywords on Google, Overture, FindWhat and Enhance Interactive...."

Only 31 keywords in one industry does not make their ROI %537 compared to Googles' %107. If after a long period of time that might be usefull to marketers in that business. However no mention toward the length of period in which this study was taken.

For all we know Enhance has partners in the industry of Beatuy that convert well for the types of products the consumers are looking for. However overall their rank on my level is a 4/10.

2:17 am on Aug 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yah, it's quite possible. Ufortuantely for enhance, ROI is only part of the story. Bottom line is quite often more important.

Who cares if you have 10,000% ROI if you only make one sale.

10:07 am on Aug 2, 2004 (gmt 0)

10+ Year Member



my experience with enhance is no better. less trustworthy. sends one click every fortnight :(. this case study is highly questionable.
12:57 pm on Aug 2, 2004 (gmt 0)



Enhance did not work for me, or even come close to working. Performed worse than any other CPC program I've tried; and in the U.S. I've tried them all. So I guess I'd say they are the worst of them all.
8:44 pm on Aug 4, 2004 (gmt 0)



I don't buy it. Just from reading comments in this forum concerning the feelings regarding performance at the ppcs in question how could you? It seems absurd.
9:01 pm on Aug 4, 2004 (gmt 0)

10+ Year Member



MY ROI was dismal with enhance , however this particular client was in the "high bid" targetted by fraud clickers. Spent a bundle, got nuthin. Roi was zero, Spend was absurd.

This might make sense for seldom sought terms, an pennies, but not competitive cats.

To their credit, they rebated me a few times, but still no discernible ROI.