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Anyone else seen this? Came in Enhance newsletter.
health and beauty keywords test, conducted by independent marketing research company. Big claims, interesting rankings for Enhance, FindWhat, OV and Google, on ROI.
Comments would be welcome. A big part of the ROI results could be attributable to the 20-1 costs in keywords between Google ($2.47) and Enhance (10 cents).
FindWhat returned to me a considerable amount of money due to what they believed were fraudulent clicks. That does little good since the money quickly disappeared again.
I'm not even sure how this marketing test got that $2.47 value for Adwords since you really cannot bid for position with them.
I spent around $100 with Enhance before giving up on that program. After 500 clicks and no sales, that was enough even from a statistical standpoint.
Only 31 keywords in one industry does not make their ROI %537 compared to Googles' %107. If after a long period of time that might be usefull to marketers in that business. However no mention toward the length of period in which this study was taken.
For all we know Enhance has partners in the industry of Beatuy that convert well for the types of products the consumers are looking for. However overall their rank on my level is a 4/10.
This might make sense for seldom sought terms, an pennies, but not competitive cats.
To their credit, they rebated me a few times, but still no discernible ROI.