The Enigma That Is 7Search

Trying to figure it out

[ppcads]

Ok I've been in the ppc ad business for a while now and I can say with some measure of confidence based on my own experiences or from others whom have spent a ton, which ppc are decent and which are total garbage.

For the most part, ppc's like kanoodle and ah-ha are a total waste of money, while findwhat, adwords and overture seem to have good returns if you run the campaign effectively.

7search however is a complete mystery for me, personally I've only now opened up an account. It seems for every success I hear about running a campaign with them, I hear a nightmare story also. This reason made me hesitate doing any business with them, but I cant deny the good bids and potential return if everything is on the up and up.

Has anyone got a better grip on the 7search mystery? Is it simply dependent upon the advertisers skill or is the quality of 7searchs traffic the real question?

[IanKelley]

I think the explanation comes from the fact that 7Search has very amateurish fraud protection.

From my experience they rely too heavily on a click protection system that requires surfers to fill out a dialog box answering a question about their origin.

This does a great job of identifying some kinds of click fraud (thus the positive experiences) but at the same time it throws usability out the window. What user wants to fill out a dialog box before they can visit the search result?

Because they rely on this tactic they are not spending as much time as they should be implementing more high tech automated fraud control (thus the negative experiences).

[shopnow117]

Kelly, I totally agree with you!

[ppcads]

Interesting post IanKelly, I've heard 7search does that. The obvious question I have to ask 7search is that if a surfer was to click on my ad, see's that question and decided he does not want to go to my site anymore and "x" out the search instead of answering the question, do I still have to pay for that click, even though he did not go to my site?

[IanKelley]

Hi,

I can't imagine they charge for a click that never made it to your site, but that doesn't make the surfer any less a lost lead :-)

[ppcads]

Well its been 3 weeks since I opened an account with 7search and the results are mixed, it works well for one of my products but its disastrous with the rest. So I learned that 3 weeks is not enough to evaluate 7search, but at least its not a total waste like ah ha or kanoodle.