What PPC should I ask?

for a PR 7 site

[newbies]

I am going to run some ads on my PR7 site. I wonder how much PPC is reasonable for me to offer, how about $1? Visitors of my site are highly targeted buyers and advertisers will like it.

Thank you for your input.

[creative craig]

If you are running PPC on you're site I don't think that the PR will be very important, unless you are going to be providing straight text links with no tracking.

If you're visitors are indeed highly targeted and are willing to open their wallets, you will still need to provide the potential advertisers with expected impressions, expected CTR. This is essential so they can predict their spend on you're site.

[decaff]

I don't thing you can realistically base your PPC structure on PR...you have to base it on what are the keywords/keyword phrases that people use to find your site or that represent the core description of your site..

Anyone looking to post ads on your site with any knowledge of PPC is going to be able to quickly research (Overture, AdWords) what they are paying elsewhere for PPC...and if your traffic is highly targeted and highly motivated...this should more so be the case....

[hobbnet]

Yea, you could easily get $1 per click provided your content is right but $1 per click could be way off target as well.

Use overture's bid tool to get an idea for the demand for your type of traffic. Then consider selling ads on a CPM basis. ;)

[newbies]

Thank you for your information which are very helpful. I will definitely go to adword or overture to get an idea.

newbies