Most PPC Engines are Scams

Still the case?

[cabbagehead]

I found this thread from last Summer:

[webmasterworld.com...]

It suggests that all PPC engines are scams except AdWords and Overture. is this still the case? What about the recent Looksmart/MSN deal? Mamma and Aha/Enhancement have been on fire as well - are they still considered scams by most?

Thanks.

[roitracker]

I wouldn't class the ones you mention as scams (not in the traditional sense at least), but most others are (still).

[ByronM]

I don't think people honestly realize how big of a scam overture and google can be as well.

USE ROI TRACKING TOOLS and ANALYZE your stats.

Some of the smaller PPC's may actually do better since they can offer a more personal service.

Your PPC campaign is only as good as YOU make it. If you work hard and understand the networks you are advertising on then YOU can make it succeed. If however you don't trust the arrangements before hand you won't trust your results and you won't put forth the effort you need to make it work.

It isn't up to the network to make things work, it is up to YOU understanding YOUR audience and correctly targeting to them and TRACKING your results.

Doesn't matter if its google, overture or anyone.

[anallawalla]

I think the kindest thing would be to say is that the scammy ones probably work for other people's niches, else they wouldn't last in business for so long.

[klickman]

Here's my 2 cents. I agree with the comment that if you don't trust the PPC(s)in the beginning than "Why in the world would you trust their results?"

I personally use the smaller PPCs (no names mentioned). I track all of my ads and keywords listings daily. Tough task, but hey it's my hard earn money involved.

I want to know how and where my potential clients come from. It try to follow their path while on my site.

Why in the world would you invest your hard earn money on something which you believe to be flawed in the first place and why would you continue to support or pay for services which may be questionable?

[shopnow117]

I would drop all the bigger PPC's in which the bid starts at 3 to 5 cents. I find the smaller pay per clicks (not to mention the name), very cost effective and reliable. If you do your research, and take a chance to sign up, you will know what i am talking about. At least i can sleep without having to worry too much fraud, if they exist.