Search123 to up min bid

[eWhisper]

Search123 announced their minumum bid is going to be $0.05 as on April 16th. Their grandfather period will only be 3 months.

No info on their site yet, only in email, so no link.

[ByronM]

In a way this is a great thing. This is a near 300% increase in profits for some publishers.. Going from half cent for base keywords to 2.5 or more cents per click.

I'll be interested in hearing though if there success was from low cost or if the higher costs normalize for them over the long haul.

[hobbnet]

On the other hand it might ruin campaigns for advertisers...Causing a decrease in revenue for publishers as well.

[shopnow117]

This is a 500% increase bid. I saw more than half of the advertisers are bidding 5 cents or less. I would use goclick, searchfeed, 7search if thats the case. They all worked for me.

This is a big moved but risky. As a result many advertisers or webmasters will be moving out and will just use FindWhat or Kanoodle if the bid is raised to 5 cent.

[ByronM]

Well, to support the publisher network and compete against the top tiers with higher payouts in some cases it makes better business sense to increase the bids mins and hope you can keep some of your partners. Otherwise no one wins.

[Compworld]

Yea, the traffic isn't that great, so I dumped them along with ah-ha, kanoodle, and fidnothing. On the other hand, searchfeed, 7search and pageseeker have been working well. I think the move is just like shooting themselves in the foot. For that price, you can just jump to Adwords. You know what they are doing, they are forcing google's hand to move the min. bid to .10 to make them look like the better value in the long haul. I would not be surprised if google jumps their min. to .07 or .10 within the next six months.

CompWorld

[ByronM]

You know what they are doing, they are forcing google's hand to move the min. bid to .10 to make them look like the better value in the long haul. I would not be surprised if google jumps their min. to .07 or .10 within the next six months.

That won't have ANYTHING to do with competition but rather the effects of going public.

Google will have to fuss up to greedy partners and investors now.

[Compworld]

Google will have to fuss up to greedy partners and investors now.

They've been doing that already for atleast the past year or so. I think my original statement will prove to be right within the next few months.

CompWorld

[ByronM]

Believe what you may, however google will react to markets per being a public company, not based on someone who is probably 100 million times smaller then them (regarding a market cap of 2.65 billion)

[blaze]

With smart pricing, min bid no longer applies for Content targetting on Google.

All upping the min bid really does in the long run is keep campaigns off of certain keywords.

[cagey1]

FWIW, remember that Adwords did have higher minimum bids when it first appeared. Although $0.05 was always the theoretical minimum, many keywords had much higher "country specific" minimum bids (interestingly close to Yahoo's current minimums). These keyword-specific minimums were abolished a few months later.

[shopnow117]

I finally dumped Search123 this week because my traffic with them is not worth it. I only saw 5% dropped of my traffic without them...glad i did. I use Kanoodle and Ah-ha but both didnt work also. However, my Searchfeed, 7Search and Goclick are giving me good traffic and revenue so far. Do you have any other PPC's to add? What do you think of Genieknows?
Thanks.

[edited by: seth_wilde at 3:36 pm (utc) on June 1, 2004]
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