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Enhance is a tough one to figure out, I see a lot of bot clicks coming (usually from the same sites) in my log files which is aggrevating, but the reason I keep their service is that, overall, I see good returns from their program.
I guess I just have to accept the fact that a percentage of their traffic is going to be useless, as long as over the long run I will benefit from their service.
I've heard others on these boards mention that they've had success with them, so I'm not the only one seeing results. I just wish they would make more of an effort to control fraudulent traffic so that people are more trusting of their service.
Not surprisingly - the quality of traffic seems to have gone down. It converts at about 1/3rd the rate adwords does. This is OK since my CPC is also about 1/3rd of adwords.
From looking at the referers - I've gathered a lot of it's coming from content targeting - which can get kind of shady.
Over the holidays I signed up with Enhance and was told about a special tower banner appearing specifically on one of their network sites. It is one of the lesser frequented search sites but I was told specifically that the charge would be $500.00 for just over 600 click thrus and that this tower banner would only appear when someone types in the word "SPORTSBOOKS". This was made very clear to me at the time of the sale. Since I run an online gambling portal, I could care less about the traffic this search engine generated just as long as I got what was paid for. Even if 2% of these 600 plus click thrus ultimately resulted in conversions (i.e. account set ups with one of my advertisers), the price would have been well worth it.
Okay, here is where the funny business started happening. About two weeks into the campaign I noticed that the keyword "games" was appearing in my traffic logs. I typed in the term at this particular search engine and found that a 468 x 60 banner of my website was appearing atop the page. This is something I did NOT agree to! Keep in mind, the deal was for a TOWER banner to appear whenever someone typed in the term "SPORTSBOOKS". I would never have agreed to any campaign for the term "GAMES" as one can easily anticipate that kids under the age of 13 will be typing in this term and clicking on that nice 468 x 60 banner that I had not even agreed to have shown as part of the campaign.
When I called Enhance the young man had the nerve to tell me that this 468 x 60 banner was not part of the campaign even after I told him that ENHANCE CREATIVES DEPARTMENT WAS THE ONE THAT MADE THIS BANNER. I sure did not, let alone the fact that they were displaying it. The guy then suggested that there was nothing in my contract where a specific term would apply to this tower banner. I explained to him that this was an EXPLICIT condition at the time of the sale. His response was that Linda, the sales woman, said otherwise and that was the end of that. I made it clear to him that Enhance needs to start listening to their customers or the company will go downhill real fast, but of course Linda was right so who cares what the customer thinks.
Well guess what? Linda is now trying to sell me vitamins! And she is calling my office three times a day EVERY DAY trying to sell me vitamins. I guess it wasn't enough that I got screwed out of $500 lol.
I was told by a close associate to speak with the company president, Mr. Bean, who he knows personally and I was given his personal extension. In all likelihood I WILL be speaking with the guy and report back when I do. I just haven't gotten around to it yet because I have no intention of dealing with Enhance any longer.
They clearly did not have the proper amount of inventory and resorted to some very underhanded tactics and these employees were obviously covering for each other. There is no other excuse. I had already accepted the fact I was out the $500 and expected them to make good on it, which they did not. I'm not asking for the $500 back. The ball was in their court to keep me on as a happy customer that spends a decent amount on high priced gambling related keywords daily. They chose not to.
I know what I asked for. Enhance should probably start recording phone calls like many companies do. When I asked this gentleman to listen to the recording of the phone conversation, the response was "Linda says she told you such and such"....Good luck Enhance, you are going to need it if you don't straighten out your act real soon.
This was my experience and hope it helps others make informed decisions here.
Incidentally, for what it's worth, my experience thus far with both Overture and Findwhat has been pretty good. Just started up with Kanoodle this week.
That miraculously changed two weeks into the campaign.
I'm not putting any more money in for the foreseeable future.
One of my clients runs a number PPC campaigns which I manage...we have been working to weed out some really lousy referrals in our log files to get a better grip on overall traffic vs. cost vs sales...before we shut down our Enhance campaign for a couple of weeks we were getting referrals from sites like (I hope I can post this here)... [webesearching.com...] ,
[searchyet.com...] ....and others...really junk...no chance for sales or conversions from these sources..
We shut down Enhance and most of these delined nicely...but today we cranked back up Enhance for one of our Websites and I was stunned to see 4000 referrals in 5 hours from a site called [previewpops.com...] ... is this the graphic banner stuff mentioned in this thread...? I want to find out what the heck this is because though our traffic shot up considerably because of this one referral I doubt if our sales have (I will get a report tomorrow AM from the individual processing orders from the site)..
Anyone have any experience with previewpops...?
I did a WHOIS on this and found that the owner lives in Provo, UTAH...I will be giving him a call tomorrow..(if the phone number from the WHOIS listing is any good)...
Thanks for any and all feedback...
[edited by: seth_wilde at 2:40 pm (utc) on June 10, 2004]
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