PPC on non-relevant keywords

Bad idea or not?

[nickyo]

I am looking at PPC advertising campaigns for an entertainment retailer. Fairly low priced items.

I am thinking of buying PPC on Google across a range of cheap, non-relevant keywords to increase exposure.
Generic entertainment, borad matching terms.

Whilst conversion rates wouldn't be great, because of low CPC surely we would break even at least. And we have a good level of repeat business so, in turn we would be building our customer base.

What do you think of the wisdom on this? Is it a bad move?

Any feedback would be greatly appreciated.

[Chndru]

>>we would break even at least

As long as you can hold that, you can virtually bid on anything.

[shorebreak]

Guess who's already doing this with great success? The top 5 comparison shoppings engines, and the top two online retailers. It's a key competitive advantage in paid search for them, and a few other advertisers are only now starting to figure it out.