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Kanoodle will provide its ContextTarget sponsored links will also on be on partner content NBC Dateline and Nightly News as well as Newsweek.
[edited by: seth_wilde at 4:15 pm (utc) on Mar. 29, 2004]
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I find this weird and interesting. How can Kanoodle pay better to MSNBC. This is very impressive, much more so than K's MarketWatch deal.
Contextual ads on the news is tough, however. There are not as many products and services you'd want to sell in context to the news as you would think.
[edited by: seth_wilde at 4:15 pm (utc) on Mar. 29, 2004]
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MSNBC.com should have picked Google instead.
Why? It would be cheaper to buy a second rate ppc engine that's already built in when the time comes ;-)
JAG
Because more people advertise on Google then Kanoodle and that = higher bidders and more money.
Sure. Right now maybe. But Microsoft has made it clear that they screwed up in this whole market and Google has the most to lose so why make Google any more money by using their ppc? Microsoft doesn't need the money right now and when they have their own search I would think they would have their own ppc engine for it. That might just be the Kanoodle one that they can buy cheap and morph into their own.
JAG
