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Kanoodle debuts ClickFactor ranking ...

     
1:58 pm on Mar 23, 2004 (gmt 0)

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Called ClickFactor, the new system will determine how listings appear on affiliate Web sites. For these publishing affiliates, Kanoodle President Lance Podell says ClickFactor is designed to bring greater relevancy to the listings on content sites. For advertisers, he says ClickFactor is designed to determine advertisers' rank, and show them how exactly that rank was determined, based on a combination of bid price and the ad's click-through performance.

[mediapost.com...]

Shak

 

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