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"Who's Clicking Who"? click fraud service

Anyone tried it?

     
11:11 pm on Mar 7, 2004 (gmt 0)

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Sorry if already discuseed, but I couldn't find any threads on this product at webmasterworld.

I saw a demo of www.whosclickwho.com at SES New York and thought I might try it. I know you can do some of this stuff manually, but we liked the idea of an automated service, and the pop-up window as a detterent.

Seems like it would only deter competition fraud, and not affiliate fraud. Has anyone ever seens any stats on how much PPC fraud is affiliate vs. competition?

Any thoughts?