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Since the trial launch in January 2003, the McDonald's Internet Terminals have seen an incredible take up of usage, more than 1.4 million people view the current estate monthly with 26% daily terminal usage. By the end of 2004 this e-media audience will have grown to almost 10 million viewers each month, notably one of the largest public electronic media fleets in the UK.
Nice little flash interface to appeal to the target market: