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However, I'm having a problem getting top listings on MSN UK. The top two listings are from Looksmart, but for some reason, my listings on Overture are not shown after these. Instead, it goes straight to Inktomi listings, which I am not doing particularly well in. This only happens for some phrases.
Now that I'm paying 10pence a click on Overture, I might as well look at Looksmart who charge 15cents (approx 10 pence).
I have not looked at Looksmart for some time because I was ripped off by the original promise of lifetime listings. However, Overture and Espotting appear to be becoming alsmost as arrogant with their new minimum bid policy.
So if you're trying to target one specific search term, or the search term you're trying to target is very similar to something else, forget it. But if you sell lots of variations of "blue widgets" or even "widgets" it may be worth looking into, even if say 20% or 30% of traffic is junk. Economically, it still may work for you @ $0.15/click.
You didnt hear this from me (in case it doesnt happen).
But Looksmart are about to seriously go into Marriage with MSN starting Feb-March 2003.
these days I think 99.5% of their traffic is MSN.
In what position one might wind up in, is still a mystery -- but I am usually on pg 1 with my bidded keyword(s). Also LS doesn't cost much compared to AdWords and Overture -- and for MSN, it helps, and for that benefit alone, the cost is not that high.