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I notice in the logs for my affiliate sites (running with tradedoubler merchants only) that I get clicks to my site from certain other sites that wrap their outbound links in this style:
My questions really are:
1. what £$gain does this site have in including links to my site, wrapped in this way?
2. does this in any way harm my site, or possible commissions that I'd get should people click from my site to a TD merchant and subsequently buy?
Apologies if this has been done many times, I did a search but didnt find anything relevant - this is an area I've never looking into before :)
This looks completely normal to me. It won't harm your site in any way, and you are only paying for the clicks through your subscription with espotting. You don't pay the affilate sites directly. Espotting shares a predetermined percentage of revenues with their affiliates, but that will have no affect on your campaign costs.
thanks for the reply - this is whats confusing me (doesn't take much!) - I have no involvement with Espotting, no account, nothing at all, which is why I wonder why my Affiliate sites (containing TD merchant info) are being linked to by these sites, with the links to me wrapped up within espotting links
this is traffic from espotting partners, but NOT their PPC traffic, but the "inktomi" backfill which is used by most of their partner sites.
an easy way to find out would be to check if you are listed on msn.com or search.positiontech.com
I have just done a check on a number of espotting premier partners and they are running Inktomi as their backfill, and considering espotting say they have over a billion searches per month, then surely some free traffic is heading your way, even if some of it is from the scottish highlands.
if the above is correct, then you better just hope that you got crawled by Inktomi free of charge, or that you have done a url submit as a 1 time payment, and are NOT on their trusted feed program "ppc", otherwise this is going to hurt.
good luck and do keep us updated.