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I'm very new to all of this. I have a little web site that is part of a major MLM company. The company suggests that we use PPC, but I'm not sure (after all, it's in the company's best interest to get me to invest in advertising my web site).
They suggest many web sites, but mostly Overture. After browsing these posts, it seems they might be right about Overture. I would like to get on Google, and that seems to be the other one you all seem to like.
Here's my question: how do I know if it's worth my while to use PPC? Being so new to this, I'm worried about making an investment and getting nothing back. There are probably thousands of other people with web sites with this same company. I tried a web search and came up with only a handful of sites (maybe six). But I wonder how much I have to bid to get my site up there at the top, and whether it's worthwhile.
My instinct is that once I'm happy with the content of my site, I give either Overture or Google a try. If I understand correctly, I could start out with an investment of only $50 if I use Overture. I don't know about Google.
Does that sound reasonable? Does it seem worthwhile to try PPC for this kind of web site?
I appreciate any help you can give me. Thanks!
If you are starting with a very small budget, I would recomend G over OV. G has a minimum bid of $0.05 compared to OV's $0.10 which means double the visitors for the same money.
If you have a sligthly larger budget, then you can try both and see which one works better for you.
Sites lower in the ads do get clicks, just not as many, however, a lot of people prefer the lower positions as they get less 'tire kickers' and more serious shoppers in those positions.
Thanks so much for all your very helpful replies!