bid management software

any ideas

[kmlp224]

Having problems with google. Basically we need to be number 3 all the time for about 4 keywords. If we are along the top for sponsored links the number of enquries and sales drop but when we decrase the CPC by 1p we are number 4 down the side which also is not good for business. Does anyone have any experience with bid management software which is good with google. have asked google their opinion but apparently they cannot comment as this would show favour to certain companies.

[tfanelli]

I have been using GoToast and it does work very well on many of our PPC campaigns. It handles google listings the best I have seen, it will actually go in and determine what bid will get you to the position you want and change it for you automatically. I would check it out for yourself. gotoast

[edited by: seth_wilde at 4:32 pm (utc) on Feb. 18, 2004]

[kmlp224]

Thanks for that. Does anyone know of any that are less expensive than Go Toast as it does seem to be at the more expensive end of the range?

[eWhisper]

A quick note on GT pricing. If you sign up for the minimum account, you can still use it's ROI, conversion tools, and other features for all your KWs - you're just limited to bid updates for the account type you pay for.

For people who don' spend a lot, this is much easier to run some conversion and ROI tracking through GT than the OV and G free tools as it's all in one place.

[tfanelli]

I know GT may seem expensive but it is so worth it. I am running reports right this minute and have found over $1300 in keywords that didnt produce any action in the last 2 months. It may seem like alot but its the best thing I've found and if used correctly can identify areas of wasteful spending.

[seth_wilde]

Does anyone know of any that are less expensive than Go Toast as it does seem to be at the more expensive end of the range?

You may want to check out ppcmanagement, it's a desktop ppc management software (with free trial) that supports google..

Unfortunately, a lot of the tools/services don't support adwords..

[webpundit]

Take a look at BidOptima. They seem to have a pretty good business plan and operation in place.

[edited by: seth_wilde at 3:57 pm (utc) on Feb. 12, 2004]
[edit reason] no urls [/edit]

[kmlp224]

any thoughts or experiences with bid buddy?

[kmlp224]

Have just been on the phone to bid buddy who have informed me that none of the automated systems will work with google as they do positions based not just on bids but on CTR also which is understandable. ANy thoughts?

[seth_wilde]

Although adwords does use CTR's in their ranking algo, you can still raise your listings by bidding higher (which leaves room for automated bid management). You just need to find the right balance, if you rely too heavily on automated solutions you will probably end up paying a higher cpc than you need to. You need to optimize your creatives to obtain a good ctr while making sure they're not too generic (aka attracting non-qualified visitors).

[roscoepico]

PPCBidTracker as well.

[seth_wilde]

roscoepico,

Does that support adwords? I was under the impression that it didn't..

[roscoepico]

.