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Kanoodle start offer new category of contextual ads: Politics

Someone is going to try to sell PPC on all of those Iraq articles?



8:32 pm on Jan 30, 2004 (gmt 0)

10+ Year Member

No link to show you, I just saw it in my account. I had checked in a week or so ago and all Kanoodle offered was "finance" in terms of categories--no doubt to feed more ads to their new relationship with Marketwatch, which I still don't understand.

They offer several sub-categories under finance (taxes, brokers, loans, etc.) but only "general" in politics. (And the little java advisory box refers to finance, not politics--this is very new.)

If you're clueless about this, go to Marketplace.com and look at the bottom of most any news article and you'll see their Google AdSense-type text ads at the bottom. Kanoodle lets you buy an ad and auction for a spot here

From what I see AdSense doing on most financial news pages, Kanoodle is matching closer in context. But, still, the matching is pretty lame. But, I think Kanoodle is moving--they're just starting.

I would not have done politics next, I would have done health. But, then, Dean has run through $40 million pretty quick, so I guess I see Kanoodle's point. And, health will always be there later, right?


7:13 pm on Feb 4, 2004 (gmt 0)

10+ Year Member

Hello 258cib. I'm with the Kanoodle team and I wanted you to be clear on the types of advertisers that are appropriate for this new topic, Politics.

For sites offering information or opinions relating to current political, governmental and social issues on a national or international level. Sites focusing on issues or campaigns of only limited, local interest are not acceptable. Of course, Kanoodle does not associate with sites promoting violence, racism or extremist ideas, so we will not accept listings for such sites here.

Good: Campaign sites for or against presidential candidates; sites focusing on policies and programs of national interest, like the environment, labor/corporate relations, health care, social issues, etc.
Bad: Sites focusing on mayoral, gubernatorial, senatorial or other local campaigns. Sites that move beyond the language of reasonable political discourse and engage in hate speech or advocate violence.


7:32 pm on Feb 4, 2004 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member


Is there a way to get an email sent whenever a new category is introduced? I don't see Kanoodle newsletters sent out very often, so receiving updates about what Kanoodle is doing happens very infrequently. A newsletter every 2 weeks, or once a month would go a long way to telling people the changes/new offerings at the company.


7:52 pm on Feb 4, 2004 (gmt 0)

10+ Year Member

Hi eWhisper,

Since we are releasing our categories one by one at this point, we only send emails out to our existing advertisers who are purchasing keywords related to the new category. We hate to bombard advertisers with unnecessary email. We do try to update our News page (within your account) updated with all of our new offerings and partnerships.

Thanks for your feedback!


8:36 pm on Feb 4, 2004 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

That makes sense - logical decision. I must admit, I rarely read the news inside any PPC account manger as the majority of times it's just the same thing, I usually prefer to see it all condensed in an email as I know its new then - and worth the quick read.


8:51 pm on Feb 4, 2004 (gmt 0)

10+ Year Member

Thanks for your opinion, eWhisper. We will take this into consideration in our advertiser communications.

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