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Worth the investment? Are small pay per click search engines useless?

Are small pay per click search engines worth spending any money on

     
5:38 pm on Jan 25, 2004 (gmt 0)

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I found a couple of pay per click search engines that are cheap, but i am sceptical as to whever i will actually recieve any traffic back?

I am interested in advertising on veoda.com and 7search.com, has anyone used them before? Or should i just stick with Overture and google?

5:40 pm on Jan 25, 2004 (gmt 0)

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WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Findwhat,Espotting, and Kanoodle can be very time rewarding. When you are looking for traffic, you can't afford to over look anything.

Best bets? Try some minimal testing.

7:20 pm on Jan 25, 2004 (gmt 0)

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WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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The smaller ppcs can send you some excellent traffic.

They can also eat up your budget very quickly if you're not careful.

I'd suggest testing the ones that appeal to you and track the conversion results carefully.

I'd also strongly suggest that you don't start with more general keywords (one word KWs and highly searched 2word KWs) until you've got a tracking system in place as some of them, the general kws are not nearly as effective as the big two.

 

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