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PPC Management Tools

10:22 am on Jan 24, 2004 (gmt 0)

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Looking for opinions on what are the best PPC management tools out there for:

- Combining real cost per click data feeds against ROI data by keyword (rather than just manual entry for cost per click)
- Nice reporting functionality - graphing etc

We manage about 50-60 campaigns across several clients at any one time.

10:32 am on Jan 24, 2004 (gmt 0)

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WebmasterWorld Senior Member shak is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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nice to see you posting on a Saturday morning, knew you were not just a wage slave :)

to be honest, all I can recommend is GoToast from experience.

the best solution would be to build an in-house system, but unless it got approved status by the PPC engines, then it will only be 80% of what is required.

only problem I see with GoToast is the costs for a company such as yours.

hope that helps


10:50 am on Jan 24, 2004 (gmt 0)

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Thanks for that Shak.

I have had a look at ROI manager for ideas, but I am not sure that the reporting is all that we would want it to be.

Bid manager is good for the highly competitive terms.

May have to wait for some of our U.S. friends to be up and about to see what their experience is.

I am regretting putting you off your plans in this area now! ;-)

Saturday morning is my time. The good lady usually shoves a duster in my hand at about 08.00!

12:02 pm on Feb 2, 2004 (gmt 0)

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Other than GoToast, you could always consider BidBuddy (the only UK hosted PPC Management system around). Being upfront about it, I come from the company that owns and runs BidBuddy (WSPS) - so I'm not going to bore you with how great I think it is :)

It really depends on your needs as to what is appropriate. If you've got a lot of campaigns to manage then a hosted solution is the best bet. Downloaded software to your desktop will work for small single campaigns....if you have 50 or 60 then you need something that can handle that size of information.

Hopefully somebody non-WSPS can let you know what they think of the system.

2:45 pm on Feb 2, 2004 (gmt 0)

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One thing to mention, GoToast has an API so you can build custom functionality into their features. So you could interface directly with the data and get those reports, but it would take some programming knowledge and time.