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What is the best PPC managent tool for "categories-level"?

I would like to receive "unbiased" feedback from actual users



7:31 pm on Jan 20, 2004 (gmt 0)

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I currently manually manage ~500 categories in Overture. Each category has close an average of 200 keywords (a total of 100K keywords!). I am looking to invest on an automated tool that would help me manage these bids on a "category" level rather than on a "keyword" level. I developed an internal tool that tells me how much money I can set my bids at. I am looking for a tool that can take in that data and update my "categories" in terms of the dollar amount & status (on or offline).

I would like to receive "unbiased" feedback from actual users, but from PPC management companies.

Kind regards,

10:26 pm on Jan 21, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Mar 20, 2000
votes: 0

I think most tools can perform the bid changes you require.. but I don't have any experience with tools that change the online/offline status..