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With Looksmart's gone Who's NEW MSN Click-Through?

RE MSN and who do click-through

   
6:03 pm on Jan 19, 2004 (gmt 0)

10+ Year Member



With Looksmart's gone, Who's NEW MSN Click-Through or Directory being done with? Or is this eliminated and just sponsored, featured and web page, results?

THX
Dan

7:03 pm on Jan 19, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Perhaps develop an inhouse program in future. Btw, the directory is still accessible via [search.msn.com...] and only browsable.
4:49 am on Jan 20, 2004 (gmt 0)

10+ Year Member



Enjoying the free rankings for now, but I agree that MSN will develop their own PPC system or buy someone like FindWhat just o speed them along. They can do whatever the heck they want with all that cash on the balance sheet.
4:44 pm on Jan 20, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



or buy someone like FindWhat just o speed them along

Interesting possibility. At a market cap of $450MM, it would hardly be a major cash flow drain to a company with over $50BN in cash and growing by $1BN per month. Shoot, they could probably even talk FindWhat into a stock or stock/cash combo deal.

MQ

4:57 pm on Jan 20, 2004 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Let's not forget that Microsoft hired away Overture's CTO, Paul Ryan back in late October 2003. The news was buried at the bottom of a Reuters article about MSN splitting up into different segments, something of significance overlooked by the news media.

There's more in the supporter's forum [webmasterworld.com].

It's a strong possibility that he's directing an inhouse PPC solution. They have the minds capable of it, so why not?

5:00 pm on Jan 20, 2004 (gmt 0)

WebmasterWorld Senior Member sem4u is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I would say sooner rather than later MSN will have their own in-house PPC engine. At the moment they are paying a percentage per click to Yahoo! via Overture.
4:08 pm on Jan 22, 2004 (gmt 0)

10+ Year Member



sem4u wrote:
I would say sooner rather than later MSN will have their own in-house PPC engine. At the moment they are paying a percentage per click to Yahoo! via Overture.
Therfore, if I've got this right, there is no more directory listings? And,who would I contact, overture?, for sponsored and featured now?

THX
ia_dan@hotpop.com

4:12 pm on Jan 22, 2004 (gmt 0)



Ian,

Currently yes - Overture for PPC. Also they are using Inktomi at the moment so you could talk to an overture trusted feed supplier.

Of course, with either you cannot just limit your listings to MSN - they go into all partners.