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or buy someone like FindWhat just o speed them along
Interesting possibility. At a market cap of $450MM, it would hardly be a major cash flow drain to a company with over $50BN in cash and growing by $1BN per month. Shoot, they could probably even talk FindWhat into a stock or stock/cash combo deal.
There's more in the supporter's forum [webmasterworld.com].
It's a strong possibility that he's directing an inhouse PPC solution. They have the minds capable of it, so why not?