Welcome to WebmasterWorld Guest from 54.167.46.29

Forum Moderators: open

Message Too Old, No Replies

Former Sprinks Execs Join Kanoodle Venture

Content-targeted ads?

     
5:05 pm on Dec 17, 2003 (gmt 0)

Administrator

WebmasterWorld Administrator rogerd is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Aug 2, 2000
posts:9685
votes: 0


Article here [cbs.marketwatch.com].

The story is a bit inconsistent, referring to the new venture as "content management", "content marketing", and "content targeting" in different places, not to mention "contextual advertising". In short, it sounds like some key execs bailed from Sprinks after the Google acquisition and are now launching some kind of content-marketing business within Kanoodle. Kanoodle has gotten more venture capital, too.

There is also some discussion of Froogle in the article.

5:12 pm on Dec 17, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Sept 5, 2002
posts:1713
votes: 0


There is more about it in this thread

[webmasterworld.com...]

 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members