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Google Contextual vs. Adwords

8:24 am on Dec 3, 2003 (gmt 0)

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I'm wondering if anybody has seen specific trends in conversions ratios of Google contextual ads vs. regular SE ads?

I'm guessing the contextual will have a much, much lower conversion ratio, but I'm wondering if anybody has solid figures for their own campaigns?

7:33 pm on Jan 14, 2004 (gmt 0)

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We're seeing lower conversions for contextual adds, but percentages can vary greatly depending on the phrase & creative. I've shut ofc the contextual advertising for some sites, but still get an acceptable roi for others..