Welcome to WebmasterWorld Guest from 54.162.19.123

Forum Moderators: open

Message Too Old, No Replies

Google Contextual vs. Adwords

     
8:24 am on Dec 3, 2003 (gmt 0)

New User

10+ Year Member

joined:Nov 18, 2003
posts:32
votes: 0


I'm wondering if anybody has seen specific trends in conversions ratios of Google contextual ads vs. regular SE ads?

I'm guessing the contextual will have a much, much lower conversion ratio, but I'm wondering if anybody has solid figures for their own campaigns?

7:33 pm on Jan 14, 2004 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Mar 20, 2000
posts:1702
votes: 0


We're seeing lower conversions for contextual adds, but percentages can vary greatly depending on the phrase & creative. I've shut ofc the contextual advertising for some sites, but still get an acceptable roi for others..
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members