Google Contextual vs. Adwords

[v7ma]

I'm wondering if anybody has seen specific trends in conversions ratios of Google contextual ads vs. regular SE ads?

I'm guessing the contextual will have a much, much lower conversion ratio, but I'm wondering if anybody has solid figures for their own campaigns?

[seth_wilde]

We're seeing lower conversions for contextual adds, but percentages can vary greatly depending on the phrase & creative. I've shut ofc the contextual advertising for some sites, but still get an acceptable roi for others..