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I pretty much get that Google and OV are the 2 big ones. But from there what is the breakdown? I have noticed that on some terms where in OV I am in the top, some of the OV affiliates have me lower. Is it a situation that I must also purchase the terms through the affiliate to get "bumped" to a better spot? Do the "play favorites" in a situation like that, more or less over riding the filler OV ads with their own paid inclusions?
Second, if that is the case...any recomendations on a few 2nd tier affiliates to go after right off the bat?