AdWare Software to Block Sponsored Searches

Proposes to Block AdWords, Overture, and others

[martinibuster]

Report in news.com [news.com.com]:

...the goal is to "bring purity back to Internet searches and provide users more accurate results.

Eeeww.

There goes the baby and the bathwater.

[martinibuster]

Not sure if anybody realizes the importance of this. It means that your PPC ads won't be showing anymore, and Google, Y, and O will definitely not like this.

[Jenstar]

Norton Internet Security 2004 is already doing this, blocking Adwords, AdSense, etc. What is worse, it comes with ad blocking turned ON as the default upon installation.

McAfee Internet Security has an ad blocker as well, but I haven't confirmed if it will block Google & Ov yet.

From a few weeks ago:
AdSense invisible to Norton Internet Security users [webmasterworld.com]